I'm sure the advertising/recruitment drive wasn't 'intentionally' aimed at kids, but there's no harm in sewing a few seeds while the sun is shining, as our recruitment consultant poster earlier would surely know about.
Perhaps I'm putting my 5 year old in a bubble to a degree, at the moment/for now. I feel like I want to protect him a bit from some of the harsher realities of life. At the moment at his age I don't particularly want to show him any p*rnography, or tell him that my mum died from the ravages of lung/brain cancer fairly soon after my dad suffered from depression after he was let go by his firm when he turned 62. He'll hear those stories, and find out what goes on in some of the darker places and times, in a while.
But just for this weekend it would have been better, given the huge number of young kids that were there supporting/sharing/enjoying Mayhem with their families and riding parents, to promote the Army in a different way, or even not at all.