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I was in the supermarket with my two 2 yr olds today - it was very interesting to note how certain packaging attracted their attention more than others - for example, on the cake-making isle they pointed at/picked up the boxes that were packaged as children's cakes rather than luxury ones etc. This is the first time we have bought cake mix so it was a first for them, but clearly the colours, type, graphics etc attracted them more than the plainer boxes.
I felt my opinion on here was vindicated by their actions. 🙂
This is the first time we have bought cake mix so it was a first for them, but clearly the colours, type, graphics etc attracted them more than the plainer boxes.
Have you not considered that your children do not have sufficient superpowers that will help them resist the crass attempts at branding or marketing?
I blame Pingu.
Clearly m_f's tow year olds work in design or brand management.
How else could they "know the code"?
To be fair, I do read them 'Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design' every night before bed 😉
Nos da.
Yunki = TJ wannabe
Yunki = TJ wannabe
😆
I do heartily respect TJ's persistence and determination if he feels that someone is belittling his alternative point of view (which is some kind of national passtime on here, and is in my opinion a bit of a bloodsport).. and I sometimes share his opinion..
but I don't have the patience or the inclination to try and emulate him..
I'm just trying to help get the thread to 2000 posts..
yunkihmm.. well thought out and reasoned are not two attributes that I would associate with the thought processes of anyone making the decision to involve themselves in this tedious quagmire.
And yet ... here you are ...
we've already established that well thought out and reasoned are not amongst my list of redeeming qualities (this post being the exception) so I'm struggling to see what point you're trying to make..?
Guys - why do you keep distorting what I have said? I have never said I am immune or that I cannot see any of it.
There are two points I have made - one is that all the logos, branding, stuff about fonts and so on actually [b]makes much less difference that you guys think - not none but much less[/b] The NHS is not a "brand" It does not need a "brand concept" All teh money spent on that is just beeing wasted.
The other point is that [b]I can disregard it and make free choices - and I do so deliberately and actively.[/b] as do many other people.
Your faith in your astrology is touching.
crikey - MemberAs I said before, so many people have to believe in this shit with such great passion because if 'the man in the street' caught on the whole charade would come a crashing down.
So - heading for 2000?
TJ - So what do you make of the papers posted previously which shows that it has a significant effect? Rather than saying "makes much less difference" (which I noted you scaled back from "makes no odds... at all" :-)) would you care to comment on that evidence that it does make a significant difference?
What's with the astrology reference? Are you suggesting that marketing is akin to astrology? If so, I'm disappointed.
Its not a scaling back - thats what I said about the overall exercise of marketing right from the beginning - in specific areas and instances it makes no difference at all. Overall it is of much s#less significance that the adherents would have you believe
I have been completely consistent throughout if you look at what I have written in context.
I have only skimmed a couple of the papers - I'll look in them in death when I have some time. The ones I did look at the methodology was extremely suspect as was the independence of the authors. However - I do not deny it has an effect. I never have.
Astrology? Well I have had plenty of insults thrown my way, I do believe that emperor is naked much of the time and its a little prod with a stick to see if anyone bites.
Don't start taking this too seriously now
we've already established that well thought out and reasoned are not amongst my list of redeeming qualities (this post being the exception) so I'm struggling to see what point you're trying to make..?
The point, if it needs repeating, is that your contribution to this thread is precisely zero, so I am wondering why you are still here.
Guys - why do you keep distorting what I have said? I have never said I am immune or that I cannot see any of it.
Well, for me, it's because saying you disregard it, is the same as being immune to it. I.e that it has no effect on your buying choices.
Can you clarify the difference?
TJ: I never!
Chorus: You did!
TJ: I never!
Chorus: You did!
TJ: I never!
Chorus: You did!
Should get us to 2000 no worries! 🙂
I am wondering why you are still here.
well.. that's made me feel positively unwelcome..! I even added a nice song up there about purple buffalos too, to try and help keep everyone chilled out while they worked through the multiple misunderstandings and muddled meanderings that have made this thread so morose.. 🙁
I never!
No, really, before everyone else starts, just this bit
Well, for me, it's because saying you disregard it, is the same as being immune to it. I.e that it has no effect on your buying choices.
Can you clarify the difference?
I'm pretty sure it has the significance level as reported in those findings 😛Overall it is of much s#less significance that the adherents would have you believe
Taking it seriously? Not fully; at the end of the day, I don't really care about what you believe the magnitude of the effect of marketing is. But it is an interesting debate nonetheless. For one thing, it's insightful what people believe they can and cannot control, in terms of how marketing affects them. You seem to believe that although marketing affects you, you can overpower its effect with rationale?
Immune - it has no effect. You don't catch the disease
activity disregard - ignore it, discount it,
You seem to believe that although marketing affects you, you can overpower its effect with rationale?
Indeed I can. I do not just believe this - I know I can as do many other people. - Not 100% effectively 100% of the time perhaps but the vast majority of the time.
Only 300 odd posts to go chaps. Shall I throw in another astrology reference
Indeed - that everyone can tell the character of someone by the font they use and some of the other waffleFor one thing, it's insightful what people believe
I'd still like to know what colour TJ has painted the rooms of his house.
All woodwork white, some rooms white, some gray, some pale yellow.
Immune - it has no effect. You don't catch the diseaseactivity disregard - ignore it, discount it,
Yeah, but either way it has no effect on you, right?
The outcomes are the same, it has no effect on your actions
In relation to the associating meanings of fonts;
Suggests to me if there is no other information [than the words], then it can't have [b]any[/b] effectTandemJeremy - Member
there is no other information there
Again, fairly clear that's you saying there is no meaning other than the words - ie not [b]any[/b] effectTandemJeremy - Member
There is no intrinsic meaning in one font over another. Non at all.
That's pretty firm too. I'd say you had scaled back from that... 😛TandemJeremy - Member
[the social construct] has no meaning beyond this in the general public at large
Has anybody actually said this?can tell the character of someone by the font they use and some of the other waffle
You did!
I think I saw some telly a few years ago that took someone who thought they disregarded marketing and chose products on their own merits. Programme hooked him up to an eyetracker etc. and sent him off shopping. He fell for a fair few marketing ploys, much to his embarrassment. No way of finding that clip in the depths of the internet... 🙁Indeed I can. I do not just believe this - I know I can as do many other people. - Not 100% effectively 100% of the time perhaps but the vast majority of the time.
Did I...?
Programme hooked him up to an eyetracker etc. and sent him off shopping. He fell for a fair few marketing ploys, much to his embarrassment.
could you be more specific? All the products were advertised/marketed therefore it would seem to me that no matter what he bought/did you would be able to claim this - unless he walked out with nothing which would defeat the object of shopping.
You seem to believe that although marketing affects you, you can overpower its effect with rationale?
we all can. Do you buy everything that you have seen advertised or marketed without any discretion? I can sing the bodyform tune but have never bought them for example. Have you bought any? I assume you get the point
The other point is that I can disregard it and make free choices - and I do so deliberately and actively. as do many other people
Right so this bit is fairly clear, you disregard marketing, but when I directly asked yout that exact question a few pages back,nyou replied 'Mu'. It's all very well trolling and poking sticks. But when you do this so poorly, it's doesn't reflect well on you.
On fonts.
TJ above
Its not a scaling back - thats what I said about the overall exercise of marketing right from the beginning -[b] in specific areas and instances it makes no difference at all[/b]. Overall it is of much less significance that the adherents would have you believe
The only scale back was rightfully pointed out to me that it should be "some people" not "the general public" around page 9 IIRC
Yes"can tell the character of someone by the font they use"
Has anybody actually said this?
Right so this bit is fairly clear, you disregard marketing, but when I directly asked yout that exact question a few pages back,nyou replied 'Mu'
You did not ask me the same question IIRC.
Great can you just explain if disregarding something means it has a relevant effect on you?
nedrapier - MemberYou did!
I did not!
Umm, not really as my memory is hazy! I think he bought things he didn't need or plan to buy, or bought products that weren't the best value, that kinda stuff. They cross referenced it with the eyetracker and showed his attention being drawn by their BOGOFs and shelf placement.could you be more specific?
I wish I could find everything I'd ever read, watched and heard for times like this.
militant: not you, sorry. ref my seminal "I never", "You did." post of page 41.
So if those bits weren't scaled back - you still include font style in with the [i]specific areas and instances it makes no difference at all[/i]?
Oh thank god for that! I know I had a bit to drink last night, but sheesh - didn't think I'd spouted that nonsense 😮
Around page 4 and 5 IIRC.
Right so this bit is fairly clear, you disregard marketing, but when I directly asked yout that exact question a few pages back,nyou replied 'Mu'
You did not ask me the same question IIRC.
CharlieMungus - Member
No, you haven't answered the specific question of whether or not you disregard marketing. It's why I keep asking it. When you have answered it we can move on. A simple yes / no response would be good.As before, do you disregard it?
What now?
Mu
was it not in relation to a hypothetical situation you posed that was incomplete so was unanswerable?
And you asked for a simple yes / no which is impossible as as I have continually tried to state its qualified not absolute.
No, Tj, the whole question's right there. Stop wriggling, you were and are being dishonest
I even say right there, it is a specific question
Yes, I see what you mean. That's a fairly easy effect to overcome, as a bloke!You seem to believe that although marketing affects you, you can overpower its effect with rationale?we all can. Do you buy everything that you have seen advertised or marketed without any discretion? I can sing the bodyform tune but have never bought them for example. Have you bought any? I assume you get the point
My wording does make me sound sceptical. I wasn't. I was seeking a bit of clarification of TJ's view.
