colour has no meaning without context. What do yuo see with a blue bag of crisps? You don't see cold.
is anyone left on this thread familiar with the concept of a 'boredom threshold'? Are you all suffering from early onset Alzheimer's or something?
You'd be better off standing outside a cave entrance, bellowing obscene insults into it, for all the progress you're making here.
Cold water remains cold water if the little arrow is red too. Yes?TJ? Keep up will you...
If you add a red arrow to cold water the water reamins cold. *puzzled*
TJ...
A cool box remains a cool box if its blue or red. chillies remain chillies if its container is blue or red. The colour adds no more information here - we know chillies are hot
And I ask - doesn't cold water remain cold water if the arrow is red. Yes?
binners
You'd be better off standing outside a cave entrance, bellowing obscene insults into it, for all the progress you're making here.
speak for yourself - I've won 23 games of bullshit bingo!
i am totally bored now -I don't think 2000 is within reach
yes - merely there being a red arrow will make no difference to the water. the water will not turn hot simply because of the presence of a red arrowAnd I ask - doesn't cold water remain cold water if the arrow is red. Yes?
colour has no meaning without context. What do yuo see with a blue bag of crisps? You don't see cold.
Agreed it does not. Which is why cool boxes are branded with blue - there is context.
It is why Ecover is blue and green - blue for water and cleanliness, green for, well, green. Again, there is context.
I can't imagine what it must be like not to be able to appreciate the colours of a dramatic surise or sunset.
i am totally bored now -I don't think 2000 is within reach
Edinburgh Defence v.2
MF - "red tap" means hot water. red can mean many things dependent on the context. red button means stop red tap does not mean stop. red as a colour has no intrinsic meaning. It needs a context.
Blue crisp bag means what?
Edit =wayhay - MF you agree. a colour has no intrinisc meaning - it only has amenaing in context.
yes - merely there being a red arrow will make no difference to the water. the water will not turn hot simply because of the presence of a red arrow
Of course not - and you would be surprised if the manufacturers decided it would be a good idea to identify cold water with a red arrow wouldn't you? And why would that be? Because colours have associations? And if colour association works on a cold water tap, it works with (whispers very quietly) brands.
Blue crisp bag means what?
I have already said there is no context to a blue bag of crisps ❓
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cheesy wotsits?
mastiles_fanylion - MemberTJ - care to respond to my question about colours?
they have no meaning at all to me. a colour is a colour
And you now accept that. a colour has no meaning without context.
m_f, we used to have a red cool box. Never struck me as odd. Sorry.
Maybe, given that it's made to contain food, they picked a colour that's known to stimulate appetite, rather than surpress it? Nothing to do with how it operates, but perhaps more appropriate for the use. Maybe I ate more at picnics from that than I migh have done if we'd had a blue foodbox.
MF you agree. a colour has no intrinisc meaning - it only has amenaing in context.
Well yes I certainly do agree with that - as I said ages ago, colours can mean different things (blue could be down, cold, clean etc). But it is powerful when used in branding [b]because [/b] it carries meaning and it [i]helps[/i] identify core values of a product (such as your Ecover washing powder).
edit
Colours might not have a "meaning", but they do influence how we think about things presented to us in combination with those.
The same way sounds, smells and textures, temperatures do.
This has been proved through scientific studies countless times.
TJ says he does not respond to these stimulations in the same way as the rest of the animal kingdom, either because he is being difficult for fun, or because he is a robot.
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TJ, earlier,
we have no reasonable discussion
I though that was going to be the end of it 😕
which you agree with then statea colour has no intrinisc meaning
But it is powerful when used in branding because it carries meaning
which is it? it cannot be both.
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m_f, we used to have a red cool box. Never struck me as odd. Sorry.
I meant the branding - not the colour of the box. Cool boxes come in all sorts of colours. (Saying that, a quick image search does show most of them to be blue actually).
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But it is powerful when used in branding because it carries meaning
which is it? it cannot be both.
I have already explained that above but you choose to only copy PART of what I said to take it out of context. Naughty TJ.
But it is powerful when used in branding because it carries meaning and it helps identify core values of a product (such as your Ecover washing powder).
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nedrapier - MemberColours might not have a "meaning", but they do influence how we think about things presented to us in combination with those.
I was asked what meaning colours have. I gave the answer none. colours do not have a meaning
You accept there is no meaning. even MF has grasped this now I think.
Wahay - look - you have realised the emperor is naked! at least that little bit of him
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mastiles_fanylion - Member"But it is powerful when used in branding because it carries meaning"
which is it? it cannot be both.I have already explained that above but you choose to only copy PART of what I said to take it out of context. Naughty TJ.
"But it is powerful when used in branding because it carries meaning and it helps identify core values of a product (such as your Ecover washing powder)."
Come off it. You have just accepted a colour has no intrinsic meaning. are you now back to claiming it does?
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Might need a bigger on binners
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Having cleared up the referent nonsense I think I can answer your question...
FFS guys - what definition of brand do you want me to accept.is it simply the name of the object?
Or is it the object plus all the other attribute that are not inherent in the object? (edit - molgrips definition)
Or is it the inherent qualities of the object?
... but I may need the use of a metaphor (sorry about that).
A brand is a labelled coathook.
The label can be a name, or a logo/symbol/style/ringtone whatever. Its an identifier. Its job is to be recognised as referring to the particular company, service or product that owns the coathook. When you see/hear the label you look at the coathook.
The hook is somewhere to hang the metaphorical bags, coats and jackets of information you have about that label.
Those bags and coats are not the hook itself, but the hook would be rather pointless without them.
Does that help any?
Of your three offered choices I'm saying it is the first is the truest definition of what a brand is, but it is pointless without the attributes and qualities of the other two (a coathook with no coats is just a hook).
Come off it. You have just accepted a colour has no intrinsic meaning. are you now back to claiming it does?
Dear sweet lord baby jeebus!
I am saying it has meaning when in context - a blue arrow for cold water means EXACTLY the same as a blue logo for a cool box. EXACTLY. It is being used to say [b]'THIS IS COLD'[/b]. [i][b]Brrrr![/b][/i]
If you still want to argue that one TJ I really am not going to try to argue it any more because you are either incapable of understanding what I am saying or just arguing for the sake of it.
TJ says he does not respond to these stimulations in the same way as the rest of the animal kingdom, either because he is being difficult for fun, or because he is a robot.
😀
Or can I suggest this test:
http://www.wired.com/wired/archive/9.12/aqtest.html
TandemJeremy - Membernedrapier - Member
Colours might not have a "meaning", but they do influence how we think about things presented to us in combination with those.
I was asked what meaning colours have. I gave the answer none. colours do not have a meaning
You accept there is no meaning. even MF has grasped this now I think.
Wahay - look - you have realised the emperor is naked! at least that little bit of him
That's just sloppy language and you know it.
Read "meaning" as "significance". Colours have significance because the emotional and physiological reactions they tend to produce in people.
No - no help at all.
a coathook with no coats is just a hook
Nope - it remains a coathook. this is the bit you cannot understand. the label is not the object.
a coathook with no coats is just a hookNope - it remains a coathook. this is the bit you cannot understand. the label is not the object.
Wow!
Totally backwards and self contradictory, and in such a short sentence! Well into Humpty Dumpty territory here!
That's just sloppy language and you know it.
Yup - you guys are full of it. 🙂 Loads of really sloppy language that makes a nonsesne of much of your argument.
mastiles_fanylion -I am saying it has meaning when in context ....
...... you are either incapable of understanding what I am saying or just arguing for the sake of it.
sorry - you are still trying to claim it has intrinsic meaning
#
But it is powerful when used in branding because[b] it carries meaning[/b] and it helps identify core values of a product (such as your Ecover washing powder).
In that case you are say that those colours give meaning to the product. They do not.
Blue means cheese and onion to my missues ( walkers crsips)
.
nedrapier - Membera coathook with no coats is just a hook
Nope - it remains a coathook. this is the bit you cannot understand. the label is not the object.
Wow!
Totally backwards and self contradictory, and in such a short sentence! Well into Humpty Dumpty territory here!
come off it. Is a chair still a chair when no one is sitting on it?
I would have thought that you guys would be good at semantics and rhetoric.
Only if it's a La-Z-Boy!
[url= http://www.bbc.co.uk/news/technology-14236786 ]On the subject of branding and logos[/url]
Nope - it remains a coathook. this is the bit you cannot understand. the label is not the object.
Fk me. 🙄
I rather thought a metaphor would be wasted on you.
Oh well I think that is something like my 14th attempt to explain it to you and apparently I still don't understand. So perhaps you should explain it to me?
In your opinion is "Nestle" the name of a company or is it the company name???
I'm somewhat uncertain of your distinction and what difference it makes to the argument.
