Interesting! Makes a lot of sense, hope they keep doing well!
That all sounds very reasonable to me.
Looking forward to the Sturn V3. The only thing missing from my garage is a DH bike.
That black, red and yellow combo really works well. I'm tempted and I have ZERO need
Sounds like a very pragmatic approach to enable a sensible level of growth, hope it works well for you Joe & team.
I've only had a secondhand Murmur but the build quality was very impressive, and it looks like this will make sure it stays that way.
Hmm... the pretty red Mega Murmur I don't need is priced at €2,555.00
But the Mega Twist is €3,199.68
Is that a mistake? Or one showing with and one without VAT?
Hmm... the pretty red Mega Murmur I don't need is priced at€2,555.00
But the Mega Twist is€3,199.68
Is that a mistake? Or one showing with and one without VAT?
Both priced £2,222 sans shock in UK.
I'm sure they were cheaper last week as I posted about how reasonably priced they were at £1.8k-odd on the UK bikes thread. 🤔
Yeah, they were never cheap, but I remember them costing less. I can get a new SC Nomad 6 frame with shock for about the same as the Mega Murmur without shock. That's quite the swing.
It's about double what they were when Joe started making them in his shed 10 years ago so about right compared to the inflation on most things. Especially as they have a lot of refinements over that time, and I doubt he'll mind me saying this, they're now much better made.
My Swoop will be 10 this year and it's still riding great. Other than a new one or a Geometron, I can't see me having anything else until I can't buy bits for it.
Buy one, you won't regret it.
That's quite the swing.
Beyond marketing spend... why would you expect a frame popped out of a mould in China to cost more than other frames?
Beyond marketing spend... why would you expect a frame popped out of a mould in China to cost more than other frames?
Only point I was making was that SC frames were always top of the price range, but nowadays are easily found discounted, while Starling have gone upwards
Santa Cruz have definitely slipped down the price v other brands charts, as well as in terms of desirability & caché imho.
while Starling have gone upwards
They started out as a hobby of a guy who regularly posted on here, he operated out of his house and the bikes were cheap but very well received. I'd be surprised if the prices hadn't "normalised" given they're now a proper UK rent and wage paying business.
I thought SC bikes were made in the US? Or is that just a few of them?
“I thought SC bikes were made in the US? Or is that just a few of them?”
Since We Are One and Guerrilla Gravity stopped making frames, I think there’s no North American carbon MTB frame production apart from one Ibis XC bike.
I thought SC bikes were made in the US? Or is that just a few of them?
Santa Cruz have a factory in China where they make the carbon fibre frames, and the aluminium frames are made for them in Taiwan. Nothing wrong with that. As long as buyers know.