Interbike 2012: SDG Saddles

SDG is on a mission to shed their pure-play gravity saddle image. To manage this, they’re making sure the masses know they have a wide array of saddles for all types of riding—from road to cross country to urban.

SDG feels strongly that the current trend of people sitting on “ass-o-meters” to get their sit bones measured is a bit off the mark. It reckons that too many people take that measurement as an immutable reading and never stray from it. When the reality is that people are always moving in their saddle. Thus, SDG feels you should buy a saddle where you fit in an Optimal Rideable Area (ORA) of a saddle. So get your sit bone measurement, and then pick a saddle that incorporates a large enough area where you sit bones will move around.

 SDG has the line on the I-Beam saddle/post mount. One common comment about the platform is that it’s super-rigid. While that might mean efficiency, it can also mean soreness. To change things up, SDG created an I-beam rail that’s isolated from the base of the saddle. This allows some flex, and ultimately comfort in the saddle.

 In a unique effort to merchandise and brand their line, SDG created three distinct themed groupings.