Mike Ferrentino has done everything in the bike industry from spanner in a workshop to editing one of the World’s most popular bike mags. He’s now working for Santa Cruz Bikes in the marketing department (Marketing being one of his most popular subjects on which to rant) and since 2007 he’s been the regular US based columnist for the award winning Singletrack Mountain Bike Magazine. This ebook is our complete collection of Mike’s published columns…
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