Is it just me, or does any item of clothing with Nike or Adidas on it scream, “Chav” or, “no taste” anyway?
It’s not just you. I worked (past tense) in marketing and design for my sins – and big brands actually cater for perceived social exclusion and actively reinforce stereotypes (whether ‘valid’ or ‘invalid’, whatever side of the fence you’re on) if it’s profitable they will profit from it. We wouldn’t judge a child living literally off a dump for his choice in footwear, we might rightly consider that his real ‘self’, his passions, intellect, character etc are all nothing whatsoever to do with his choice of footwear.
On the other hand I should be banned from discussing the concept or practice of brand loyalty on account of being unfashionable, irregardless of whether or not I too was slavish at any time earlier in life. (I know it’s just banter, just being rhetorical here)
It’s just shooooz! I do find it all really interesting, sociologically/behaviorally – in group/out group, people can get really heated up defending brands etc…kids have been killed/committed suicide over shoes. Nowhere is shoe-craze so active as hip-hop/rap culture, even more than STW! For instance, was a fan of De La Soul but their FB feed is 90% shoe-fetishism, sort of put me off them! Sometimes i think we’re living in a re-imagined sportswear equivalent of post-pompadour Georgian society