pary of lifes little pleasures is owning a bike that cost alittle to buy that you cherish and like looking at for the three weeks you own it before getting another
FIFY
Good value bikes for sure. if you want a very reasonably priced bike that will handle everything that most people want to do then they are excellen value.
If you want to impress the niche monger whores who frequet STW probably not the best buy. Would I have one depends on the ride quality but the spec is good at the price. there is probably more marketting mark up on premium brands of bikes or sporting goods than there is on other products- they know people will pay silly money for stuff tell a non cyclist what you pay for brakes or shifters -I can get a bike for that etc. thie bike oh i can get a car for that etc. We are not typical consumers of generic bikes on this forum we are largely tarts on this issue , myself included. Deore on my bike I think not etc
- tautology - if you had worked harder at school you could have avoided that error 
