Hello to all of Singletrack,
Given the comments above I simply wanted to introduce ourselves to the community, and stress that we're very much open to feedback from avid cyclists such as yourselves.
As you've rightly identified, we're targetting a very corporate market and as a result have had to use a certain style of speak. Although our package tries to get the entire workforce involved in cycling, the individuals who will make the ultimate decision to sign-up will be Human Resource managers. The type of language on our website reflects that.
I'm glad that crazy-legs (above) recognises that underlying intent, namely to get more companies focused on cycling and provide everything they need to do just that. It's somewhat disheartening to see keen cyclists (whom we feel our package also benefits) getting up in arms about a company which is ultimately looking to encourage a stronger cycling culture within businesses throughout the UK.
If any of you wish to have a direct discussion about it then we're obviously keen to hear your thoughts. Please get in touch through the website or email us at info@pleasecycle.com (I promise there won't be a "pointy haired manager" on the other end.)
I cannot stress enough that we're simply trying to get more people cycling to/from work - for a variety of great reasons - and hope you can understand our use of business-speak on a website which is specifically attempting to communicate with businesses.