Starting out in the summer of 2009 selling a few T-shirts, British-based apparel company Morvelo has grown significantly over the past eight years to become a household name in the cycle clothing market.
For 2017, Morvelo presents its strongest range of cycling apparel yet, with garments that cover everything from road, cyclocross, urban, track and trail riding. The company tagline is “Ride Everything”, and with a diverse range of backgrounds, the people behind Morvelo certainly live up to that ethos.
With a goal of spreading that message, Morvelo passed us on a brand new video edit titled ‘No Compromise’. It’s a short visual story about their desire to ride anything on two wheels. Road, track, ‘cross or trail – as long as it’s got two wheels and pedals.
“We’re not a Road brand. We’re not an MTB brand. We’re a cycling brand. We ride all types of bikes, our ethos encouraging starting from one corner of the bike world and spreading out to explore the others. Morvélo products are suited to them all.”
“Our designs combine bike culture with pop culture, exploring themes that run through the cycling world and combine them with the wider influence of sport, art, music, fashion and film to create products that are not only highly technical and performance driven but also visually unique.” – Morvelo Cycling Apparel.
Want to get inspired for the weekend? Then settle up and check out Morvelo’s video below. And if you’re chasing more info, make your way to morvelo.com for all the ins and outs.
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