Well, Bike Week 2024 is here, “the UK’s biggest awareness-raising moment of the year for cycling” apparently, not that you’d notice.
I’m guessing that it’s a Cycling UK specific event (although I’m not aware that they even bothered to let me know, as a member, that it was one by email), but didn’t all of the UKs cycling bodies & websites be getting behind it?
With an election looming, the politicisation of the ‘dangerous cyclist’, the watering down of active travel & green pledges along with the general rush to be “the motorists friend” to garner votes, we ought to be pushing our side of things.
Equally the post-pandemic slump in the bike industry could do with addressing and National Cycling Week discounts & pro-cycling activities across the board could’ve been a real boost.
It feels a bit of a missed opportunity, although hopefully I’m wrong and it’ll turn out to be something special.
Anyone seen anything going on or a mention in the press?
— Edit —
Just found this on the Beeb (Hull) – https://www.bbc.co.uk/news/articles/c2qq13wnwxzo