site looks good and production description is hardly very different from Gransfors.
You may find that you cant really get an axe that does “firewood prep for wood burner/camping fires etc, some bushcraft type business and possibly crafting duties ”
The Bruks “Small Forest Axe” is about as small as you can go and still split 6-8″ logs without too much hassle (2lb head, 19″ handle)
It’s small enough to work with the hand up the shaft (fnar) but its still a bit big for small work.
The Helko “Black Forest Pack Axe” looks similar. £60, which is half of the price of the Bruks.