“STW is a small business, can it afford to pick and choose in terms of time and revenue by making stipulations on individual advertisers ?UKIP seems to have 30% of the vote, that may even be the highest share of any political party, STW is supposed to ban adverts from the leading party ?
Perhaps if we all paid to access the site we might give STW some more flexibility. As a premium user I don’t even see the ads, perhaps if you don’t like then you should do the same and support STW. “
Agreed, but the first on-ramp to anyone taking out a paid subscription is using the free version. If I land on a cycling site with a UKIP (or any other political party for that matter) banner ad, I might be inclined to go elsewhere pretty sharpish. It certainly ‘looks’ like STW are promoting UKIP (to the untrainied eye)