I have a yeti asrc from around 2016. I got it ex demo, front triangle had been replaced so it was as good as new. .For around 1300 quid as I recall which even at that price I thought was a ridiculous amount of cash to spend on a bike frame.
It retailed at 3k, which for a single pivot bike is taking the piss Imo. Don’t get me wrong, it’s an awesome bike, but not 3k for a frame awesome. They seem even worse value nowadays.
That said, when I was looking for a carbon fs xc frame there wasn’t many deals to be had for under 2.5k rrp frame only. It made more sense to buy a whole bike and strip it than buy the frame alone.. Bikes like the obrea oiz and the canyon lux were only a few hundred quid more expensive to buy the bottom of the range bike than frame only. It made no sense at all
Add on the 500 quid yeti /santa cruz premium branding and 3500 doesn’t surprise me. Not that I’d be buying one at that price. Someone must be willing to spend that however..