I was about to leap in as I have just bought the 40 inch Sony W9 set.
It is pretty good although I notice that the edge lit isn’t super successful at maintaining uniformity across the screen – my MILs cheap Sharp which is backlit was much better.
One thing I have noticed is that it streams Netflix and Lovefilm much more successfully than a PC, laptop or PS3. There is no slight jerkiness to movement whereas even on the PS3 there is.
I wouldn’t worry at all about HD ready unless you are watching bluray quality all the time – otherwise it has to upscale the picture and there is less work to do to upscale to HD ready than there is to 1080P.
In fact it might be preferable if you are watching broadcast HD all the time, or even SD.