You can cancel and renew if you like but that’s going to be an arse for us. The promotion is designed to increase our subscribers in order for us to try and earn money. We have to do that to survive. The promotion is is response to the ever increasingly competitive market we are in. We have to fight for new subscribers like all the other mags do. We have bought a few hundred hip flasks that we are using to encourage NEW subscribers. You could exploit us by cancelling a renewing but we won;t like you for it.
Note to self – Make sure terms and conditions clearly state all NEW subscribers, excluding existing subscribers who have held a current live subscription within the last ooh. er 6 months? or something.
ALL current subscribers continue to get..
1) The mag at the cheapest price we can sustain (Direct Debit subscribers get the very best price)
2) Automatic discounts of everything we sell in our shop
3) Discounts from over 40 bike shops, b&bs and other businesses in the UK
We are currently working on a number of new subscriber only deals to add to our Subscribers’ Club list, including a company looking to offer our subscribers heavily discounted web hosting services. So yes, we are aware and grateful to our existing subscribers but we need to offer incentives exclusively for new subscribers to join the ranks. So unfortunately we can’t afford to buy many thousands of free gifts to give to ALL our existing subscribers.