couldn’t really give a flying **** what brand of bike he’s on.
This is what’s always confused me about the Mongoose tie up. Can’t really see how it works for Mongoose. Akrigg makes a point of riding anything on anything, including the kiddie bikes and the cheapo fixies, so no-one’s looking at the bikes he’s riding and thinking “wow those bikes are really capable”
His riding is more impressive the more you realise what he’s doing and how difficult it really is before he makes it look easy. It’s not really as obviously impressive to the relative newbie as say, Danny Mac’s
So who’s watching these and rushing down to halfords to buy a Mongoose? Not the long-time rider who really appreciates the elegance and rowdy finesse of what he’s doing, and not the newbie who’s instantly impressed by how he’s riding.
Maybe it’s just older riders feeling better about buying a Mongoose for their kids?