The very good value Laura trott hard tail was imaginatively titled “MTB-1”
They sold like hot cakes and there were rumors of an MTB-2 which never realy transpired.
Maybe it was purely a loss leader as it was a fair bit over specced for the price.
Even blokes were buying them despite the ‘women specific’ ‘saddle’ and ‘geometry’.
Just goes to show you can call a bike anything and even paint it in ‘female friendly’ white and purple and it will sell if the spec is competitive for the price.
On that basis, my brand would be :
“I’m a total”
Models being..
Lazy bastard – ebike
Queen – anything that can take a mud guard
Poser – any FS
I think that covers all types of bike.
Then the iterations would just be 1, 1.1….2.0 etc..
Could also mix it up a bit for neiche crossover bikes..
Lazy queen
Poser Bastard
Etc.. Hahaha!