I used to think “Surrey Hills Orange 5 middle aged tummy band accountants” was a tired cliché until I rode through Walking Bottom on a recent Sunday morning. And there are a lot of Santa Cruz amongst that demographic as a dealer sprung up to mine that affluent seam a few years ago.
Amongst my riding crew there are a few On Ones and the rest is very varied – Canfield, Singular, Rocky Mountain, Kona, Kinesis, Nukeproof, Niner, Santa Cruz, Trek, one 5 (not ridden by a fat accountant), Lynskey, Yeti, one bloke who build his bikes via Ebay so rarely rides the same rig twice. Nothing dominates and we can mostly build our own bikes so not restricted to what the LBS is hawking.