Can anyone remember any bike company who have changed their logo or ID in the last 10 years ? maybe just the font on the down tube or the head tube logo perhaps ?
If not a bike company – any other major company thats done it successfully?
I can think of loads that are OT: Peugeot, Vauxhall, Thames and Hudson. And also a few car models such as Fiesta, Ka. Bands often change or refine and update thier logos with a new album Radiohead, Bon Jovi and White stripes spring to mind.
HOPE, look at some old C2 brakes and the logo looks like something I’d have done in D&T, straight lines and constant radius curves, i.e. easy to CAD/CNC, now they anodize/etch its become much more complicated.
Cannondale’s logo has changed over time, and is a good case study in how a company has attempted to update it’s brand.
IMO, I think the first one was the best. Nice, simple font, worked well in different colours. Was very recognisable, and classy and understated. I’m not a great fan of the current version, but it’s not bad compared to some others.
As for other companies; I always thought that BT had the perfect logo before privatisation. Proof that Thatcher = bad design.
Excellent branding. Distinct and easily recognisable. Iconic.
Then, along came Thatch the Snatch, and it all went horribly wrong:
Oh, and it’s companies and memories, btw.
I’ve thought for a long time that Trek ought to redesign their logo, and they started to several years ago. Cannondale’s logo I’m not sure about. I never really liked Microgramma/Eurostyle, even when it was fashionable, and God knows I had to Letraset enough of it, but somehow it does work pretty well on the fat frame tubes.
Posted 13 years ago
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