I’ve always used 6/7/8s links which are dirt cheap and not had any problems. Technically they’re 7.1mm not 7.3, but they fit. Just use pliers to pop them open.
Doing it the old fashioned way, I think that comes down to how the chain was made and luck. When you push the pin out, if it comes out cleanly then it’s fine, if it takes a little circular bit of swarf with it then you’re buggered. Sometimes you get thousands of miles out of a singlespeed chain which has been split several times and not a single problem. Others you get dumped miles from home.
I think most of my links are cheap clarks ones from halfords. Amazon/ebay are full of 8 pairs for £6 sort of prices, not tried them but there’s not really much to go wrong as long as the pin doesn’t pull out of the plate.
I usually tape a pair of links inside the brake levers on my bikes, keeps them to hand if the chain does snap.