BigJim: If you look at Joe Friel’s blog (link below) he has a lot of info on this and usually quotes and links to relevant scientific studies in his footnotes at the bottom.
I’ll just paste direct from one of his posts because it’s a pretty good explanation (http://www.trainingbible.com/joesblog/2008/09/hydration-and-exercise-part-2.html )
During exercise, as fluid is lost through sweating and in other ways, the concentration of sodium in the body actually increases. The reason is because much more fluid is lost than sodium. One might lose around a liter of water during exercise but only lose a small amount of sodium in sweat. Normal body sodium levels are about 140 millimoles per liter (mmol/l) of water while sweat is about 20 to 60mmol/l.
So let’s say an average-sized human body contains 40 liters of water when at rest and normally hydrated. That means it has stored away something like 5600mmol of sodium (40 x 140 = 5600). If one liter of fluid is lost during exercise and with that 60mm of sodium are excreted (the high end, or “salty” sweater) then the new sodium concentration is about 142mmol/l (5600 – 60 = 5540 / 39 = 142.05). The concentration of sodium has risen, not declined. Guess what happens next after a sufficiently large rise in sodium concentration occurs – your thirst mechanism kicks in and you drink water to dilute the sodium bringing it back down to something closer to 140mmol/l. One study found that a rise of about 2-3% of plasma sodium concentration evoked a strong desire to drink [7].
So your sodium becomes more concentrated during exercise as you sweat, not less as we’ve been led to believe. In other words, you don’t need to replace lost sodium during exercise because the loss is inconsequential while the volume of water lost is significant. But even if you did, the sodium content of most sports drinks is 10-25mmol/l, not enough to replace the loss (unless you overhydrate which raises the specter of hyponatremia – more on that shortly). More than about 25mmol/L of sodium makes the drink unpalatable. The extracellular fluid in your body, where much of the sodium is stored, is about the concentration of sea water. If you’ve ever swallowed sea water you know how bad that would be to drink.