This is getting rather confusing. ‘Fruity’ vs ‘traditional’ doesn’t translate to ‘hoppy vs bitter’
Hops are (largely) what gives a beer it’s bitterness. IPA is traditionally loaded with hops.
I think the word ‘fruity’ is causing the confusion, as someone else noted upthread.
Now if you combine an American-style IPA/hop with a generous helping of malt then you may be talking ‘fruity’, if by ‘fruity’ you mean ‘strong citrus hop with malty backbone’?
Explained more here:
https://www.splendidtable.org/story/the-7-flavor-categories-of-beer-what-they-are-how-to-pair-them
*Edit Anyway, if you’re talking bottled ales then it’s pretty much all academic as they taste like sugar and gas with some weirdly affected flavours. If no other options then try Oakham ‘Citra’ or Dark Star ‘Hophead’, these are the only two ales I’ve tried that are really worth bothering with from the supermalarket. Maybe Shipyard but that’s an American-style with strong grapefruit taste so maybe not for OP 😉 If by ‘fruity’you mean ‘citrusy hops’ then Batham’s Best Bitter if you can find it local. Very traditional. Or lager. Nothing wrong with lager.