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  • Does New Trek Box Signal A Shift To Consumer Direct?
  • Premier Icon stwhannah
    Full Member

    Eagle-eyed patent analyst Daniel Bacon of Wheelbased spotted this application from Trek for protection of a box design. With many brands looking caref …

    By stwhannah

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    Does New Trek Box Signal A Shift To Consumer Direct?

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    Premier Icon Nobeerinthefridge
    Free Member

    Or maybe just allowing shops to use couriers?

    Premier Icon DaveyBoyWonder
    Free Member

    Dullest news story ever.

    Premier Icon Nobeerinthefridge
    Free Member

    🤣

    Premier Icon abingham
    Full Member

    Dullest news story ever.

    I disagree! Over the last few years, the D2C consumer model has been gaining a lot of traction with big brands like Canyon pioneering the move, while industry stalwarts like Trek and Specialized have publicly put their weight behind physical stores, so if this move for Trek was to be confirmed I think it’d signal a pretty seismic shift in the traditional bike shop market.

    There’s also their recent climate report – perhaps a D2C model is an output of that study?

    Premier Icon DaveyBoyWonder
    Free Member

    I disagree! Over the last few years, the D2C consumer model has been gaining a lot of traction with big brands like Canyon pioneering the move, while industry stalwarts like Trek and Specialized have publicly put their weight behind physical stores, so if this move for Trek was to be confirmed I think it’d signal a pretty seismic shift in the traditional bike shop market.

    There’s also their recent climate report – perhaps a D2C model is an output of that study?

    Christ on a bike, you’ve written that in a far more creative manner than the copy-and-paste monkeys at STW towers!!!

    Premier Icon ads678
    Full Member

    Christ on a bike, you’ve written that in a far more creative manner than the copy-and-paste monkeys at STW towers!!!

    Needs Caps At The Start Of Each Word!

    Premier Icon ampthill
    Full Member

    So forum threads are still on articles and comments on articles are still seperate. Bonkers when the mods shut down every other debate split over 2 threads

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