Daily Mail Nectar Points
I follow the Stop the Hate campaign on FB.
Was reading some of it last night, basically the Nectar response seems to be: A lot of the people who have Nectar cards also read the DM so we just went with it.
Be interesting to see how much Nectar usage goes down – I doubt it will be noticeable.Posted 7 months ago
Circulation under 2m? https://en.m.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulation?wprov=sfla1
Hardly popular. The website is a different beast (pure clickbait) however but obviously not part of the deal.
Anyway somewhere there will have been a correlation or link in the data collection and analysis that said DM readers/buyers spend x on shopping and are more likely to buy nicer/higher margin goods so we want them getting their paper in our store etc.
Or the DM paid themPosted 7 months ago
Seems a weird thing to object to, TBH. The argument is essentially “I could get points on something I’m not going to buy” – if you’re not buying it, you can carry on not buying it and not getting Nectar points for it just as you always have done. It’s not mandatory to start purchasing the DM just because you have a Nectar card.
(Isn’t the Nectar card essentially rubbish anyway? You could use it when purchasing a house and net about 10p.)Posted 7 months ago
@Cougar The argument as I see it is about the same as STW’s and others which is the DM is a collection of hate speech and bile that sails very close to the line deliberatly and people have a lot of moral objections to it. Hence not approving of companies supporting them. Given some of their recent efforts like Enemey of the People etc. it could be a toxic brand.Posted 7 months ago
Purchasing, boycotting and awareness are now much bigger and better tools in influencing corporate behaviours as social media allows for a faster and more coordinated response.
The irony of people complaining on one platform that gathers and sells personal information complaining about another platform that gathers and sells personal information, is slightly amusing.
Also plenty of people were saying they’d cash out their points and walk away…. Surely asking for all data gathered on you to be deleted and walking away, leaving your points is the better stance? Unless you used your points to buy a load of food for a food bank perhaps.Posted 7 months ago
Surely asking for all data gathered on you and walking away, leaving your points is the better stance?
because it will never happen and will not do anything to the data that has been collected?
Cashing out and not coming back would actually hurt them more as they have to honour the pay outs and not get as much data income going forward.Posted 7 months ago
The data and findings have already been annonamised and analysed. Your data is now a trend and impossible to get the original out of unless they rebuild it completely. Then go back to the T&C’s while the poor person in the call centre tries to remain calm and polite.
You could wast your time trying but a massive dump of the cards and spending of points would still be the biggest impact on them.Posted 7 months ago
The argument as I see it is about the same as STW’s and others which is the DM is a collection of hate speech and bile that sails very close to the line deliberatly and people have a lot of moral objections to it. Hence not approving of companies supporting them.
Fair comment, but is this not really the Daily Mail supporting Nectar rather than the other way around? What does the Mail gain from this partnership (does Nectar pay them off / share data with them)?Posted 7 months ago
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