Its not just your history off of the site, theres an element of your posting and viewing on the site too. ‘The Daily Mail’, is often mentioned in threads here (as are as are Sheds, double D cup bras and Benny Hill) and so it can appear to ad servers that these therefore subjects that an individual forum user, if they’ve participated in those threads, or the forum group as a whole would be interested in.
I was farting around in google account settings and found a box I could tick that switched off their efforts to try and match ads and results to my history. I work in films and have to research some weird and sometimes disturbing topics and I don’t want the fact google sees me as a middle age, middle class outdoor activites enthusiast shape the results I’m getting if I’m having to research esoteric nazi mythology, pre-taliban afghan dancing shoes, WW1 Indian army field rations and so on. Essentially I don’t want results shaped to who they think I am because its not my interests I’m pursuing. Similarly I don’t really want those searches shaping the results I get when I’m looking for new shoes.
So I checked the box….. the next time I logged into STW all those ads ^ > were for incontinence pants. 🙂