So that Epic TV ad which appears on every page of STW at the moment has just gobbled 2 GB of my precious data allowance in two evenings, pushing me over my data limit and incurring extra charges!
I got a warning from my mobile broadband provider that I'd exceeded my monthly data limit on the last day of my billing period, and had already used half of the next whole month's allowance in the following day!
Thinking this must be a mistake, I protested that all I do is send a few emails, a couple of pages of BBC news, and a few threads on STW.
They were actually quite understanding, and after gently enquiring if I had any teenagers in the house with a penchant for YouTube, dug through their records and politely explained that I'd spent a total of about five hours over two nights downloading video from a website called "Epic TV".
Didn't mean anything to me, and I was starting to suspect the wife was addicted to some web shopping channel, until I realised its that ad that is sitting right over there ---->>> as I type this.
Let me be clear about this - I've never clicked on the ad, or in any other way asked to watch its video content - it starts automatically, unsolicited, and continues to download HD video as long as you're on the page, which can be hours if you wander away from the computer to do other stuff like I do!
So... who do I send my bill for the unsolicited and unauthorised use of my data allowance to - STW or Epic TV?