It’s a poor article but obviously it serves a purpose as clickbait. But the fact is, that nothing has actually changed regarding the type of people who cycle, just that there are now a lot more of them. You always had the over keen sporty types, the race-obsessed, the worker who can’t afford the bus/train, the casual summer weekender, the sensible-shoe environmentalist, and the bored middle aged blokes with more disposable income. And all the other types in between. If the writer is talking about London/urban areas, then he’s not particularly observant, as by far the largest growing group are the young student/educated middle class kids on fixies, Dutch bikes and shoppers, who think cycling is ‘cool’ and see a bike as a bit of a fashion accessory, rather than being the kind that allow cycling to dictate their style. Some of these might tour, race road, enduro or BMX. The MAMIL/Stavathlete is a relatively small minority.
So to say ‘cycling has been ruined by Strava’ is just bollocks. Cycling hasn’t been so healthy in the UK since the 1950s. Like with car drivers; the more you get, the larger the number of arseholes. I’m pretty sure the proportion of arseholes has remained reasonably constant though.