Custom means different things to different people.
I had a Push tune done in a Fox Float. Custom in the sense that it then had different internal bits but not really custom to me, my riding style, weight and terrain preferences.
I had a DHX5.0c tuned by Avalanche and that is the suspension performance I’ve been trying to replicate on other bikes ever since. That was about as custom as it gets. New internals and a shim stack built just for me rather than a different stock option. Spendy, but worth it.
I’d rather have a shock with limited adjustment properly custom tuned for me, my bike, my riding than an off the shelf shock with all the twiddly bits claiming to suit everyone from 100 to 250 lbs.