the big bike bash logo is a prime example of this. It is utter shite, both in concept and execution
I agree. A very amateur attempt, probbly knocked up by someone who only pretends to know what they’re doing. I certainly hope they din’t pay anyone for doing that.
Good logo design requires a knowledge of design principles, combined with the need to ‘sell’ the brand. And an understanding of the psychology of how visual forms are interpreted by the viewer. It also needs to convey the ethos of the product/service, and instill the right kind of ‘feel’ within the viewer’s mind. Very often, less is more, as it’s the simplest of forms, that are the most recognisable. McDonalds, VW, Nike and Shell are some of the most iconic company logos ever.
A good logo should also translate well in different media; print, web, tv, etc. Sometimes, colour combinations are important in promoting a corporate identity (Coca Cola), but logo should also be recognisable in B+W. In fact, I’d say a logo should start off in B+W, and maybe colour added later, if necessary. B+W is the cheapest to reproduce.
Gnargnar is right; get a good professional designer in, as they will probbly know stuff that an inexperienced person won’t. Get it right first time, as a complete redesign could prove very costly.