https://www.britishcycling.org.uk/emtbstudy
A series of videos covering the results of a study, best practice for E-MTBers and 2 videos aimed at land managers.
Not watched all yet but should be some interesting content in there.
I’d not seen it before, it was released in Jan and highlighted in an industry newsletter today:
• e-MTB riders are riding further, faster and more frequently throughout the year compared to other cyclists. Mental health was cited as the biggest benefit of riding e-MTB’s (39%).
• Most riders (83%) were likely to avoid trails in fragile areas and the majority of riders, particularly women, were looking for social rides with the preferred location being trail centres.
• In the future, riders are looking for e-MTB friendly gates and barriers at trail centres, as well as for trails and trail features to be more compatible with two-wheel and adapted e-MTB’s.
• The demographics of e-MTB riders in Britain showed that 96% of people riding e-MTB’s are white, 15% are disabled and primarily ranged from 45-74 years old, with the majority of riders being male. In September last year, British Cycling partnered with the Colour Collective to increase the number of trained MTB leaders from diverse ethnic communities.
• In total, 90% said that cost was the main barrier to participation.
Press release here https://www.britishcycling.org.uk/about/article/20230119-about-bc-static-Major-new-research-into-e-Mountain-Bike-use-in-Britain-0#:~:text=The%20demographics%20of%20e%2DMTB,majority%20of%20riders%20being%20male.
