What about if you’re trying to decide between two or three bikes of similar spec and the price might be the thing that decides it?
I’ve been lucky enough to not have that issue…it comes down to deciding which one would be the most suitable, so I suspect I won’t ever have that issue. Although there usually are 3 or 4 in the mix to begin with but over a period of far too much thinking and weighing up, the list gets reduced. Once decided I then go to buy.
