The thing is GCN (without the ‘+’ bit) is just another YT content mill, They’ll probably recover that £4m over a longer period doing their advertorials and shilling for various bike companies, so it’s not such a bad deal for the founders, but they’re not doing anything half a dozen other similar outfits aren’t already. ‘GCN’ is an established name and that’s about all.
Presumably WBD will either find their own new pundits for the cycling coverage, or now buy in the GCN lot’s services? (in which case they’ve just created themselves a new outgoing cost with this sale).
When do all the UCI coverage rights come back round for bidding? is it at the same time or staggered?
It does feel like WBD have made particularly poor use of all the broadcast rights they scooped up, I do wonder if they’ll let them lapse in time and we’re back to square one except the GCN owners will have some spare money in the bank to spunk if they really want another crack at setting up their own streaming platform again…