So why in the heckety blinking flip has my local Sainsos stacked a shelf with mince pies, Xmas pud, Xmas cake and stollen slices?
The boring answer is that ‘back to school’ has ended, which is a ball ache if like me you tend to buy stuff the day before you need it, anyway – it’s not worth reorganising thousands of super markets (it’s a huge undertaking) for a few weeks, so you get Pre-Cmas now for about a month, then it’ll be Halloween (which in retail terms has overtaken Easter, what that says about the state of our souls I don’t know) then Cmas ‘proper’ kicks off 1st Nov.
Pre-Cmas used to be just a place holder, somewhere to stick some stock and something to fill up the seasonal isle, but it turned into a real money spinner. Lots of people (data shows it’s Middle Aged Women but we’ll stick with people coz 2020) buy tones of over-priced, over-packaged Cmas crap to ‘stock up’ in Sept, only for it to be consumed and replaced sometimes multiple times between now and December.
