[Closed] Racist Chinese detergent advert

In Africa, quite staggering amounts of money are spent on skin toning creams.

And in Europe quite staggering amounts are spent on making skin darker.

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It's almost as if they're not happy with the way they look.

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See Drac's post on the previous page, TooTall.

I have two words....

Michael Jackson

And he spent a shit load getting whiter

Jackson had Vitiligo. The autopsy confirmed it.

So as it turned out, he did have a medical reason for all that skin whitening.

IIRC he got an awful lot of (what turns out to be baseless) stick for it.

And it made his hair go straight.

That's a weird, weird advert. That powder is amazing as it changed the guy's ethnicity as well as his skin colour. If it had been a fat Chinese guy replaced by a ripped younger model there wouldn't be an outcry (and there are actually plenty of things to get riled up about in body-image terms for both sexes still going on in advertising).

But to actually insinuate that black skin is somehow 'dirty' and can be 'washed' is so utterly bizarre that it really does warrant a collective WTF.

Let's go for a bit of lazy stereo-typing in return. Given the suspicions around Chinese elite performance programmes, couldn't she just have popped along to her local swimming club and ordered the guy she wanted from a genetic template?

I've gone right off Formula 1. Does that make me racist?

All that ad proves is that Chinese girls prefer peado looking ghosts.

I have had too many beers

But to actually insinuate that black skin is somehow 'dirty' and can be 'washed' is so utterly bizarre that it really does warrant a collective WTF.

But the original Italian advert is so totally not racist because it only insinuates the "once you go black" trope by stating that "coloured is better".

Only in America could a poor black boy become a rich white woman.

This is a blatant example of ethnic cleansing.

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That's ^^ an interesting reversal of roles - the black boy is being attended to by a white boy.

Presumably Pear's soap has been challenging racism and racist profiling since 1789. Good for them.

gears_suck

This is a blatant example of ethnic cleansing.

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@stuey nice find, as @ernie said whats culturally acceptable changes.

I can tell you that Asian people have fewer, smaller sweat glands than Caucasians (us and Indians)

Interesting. My nose suggests that they are just as pungent.