Cool brands.
 

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[Closed] Cool brands.

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[url= http://www.bbc.co.uk/news/business-15083563 ]http://www.bbc.co.uk/news/business-15083563[/url]
Agree?
Disagree?
Additions or changes to the list?


 
Posted : 28/09/2011 6:39 am
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Aston Martin
[s]Apple[/s]
[s]Harley-Davidson[/s]
[s]Rolex[/s]
[s]Bang & Olufsen[/s]
[s]BlackBerry[/s]
Google
[s]Ferrari[/s]
Nike
[s]YouTube[/s]

....just my humble of course.


 
Posted : 28/09/2011 6:43 am
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Nike?


 
Posted : 28/09/2011 6:50 am
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what is wrong with Ferrari?


 
Posted : 28/09/2011 6:50 am
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And the selection of Nike ???


 
Posted : 28/09/2011 6:50 am
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Nike?

Mainly for their 6.0 stuff.

....and I loves me some child labour produced sports wear for sitting on the sofa in.


 
Posted : 28/09/2011 6:52 am
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Jamie, your opinion is wrong. I hope you have learned something from this...


 
Posted : 28/09/2011 6:53 am
 emsz
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Aston Martin aren't cool. The people that actually buy them, they're all old fat bankers, not cool.

Nike are cool, Apple are cool, YouTube is cool.


 
Posted : 28/09/2011 6:54 am
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Most of them have a wiff of Prem 1 footballer and there orange WAGs I'm afraid, even Aston Martin these days.


 
Posted : 28/09/2011 6:56 am
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Jamie, your opinion is wrong. I hope you have learned something from this...

Yup and nope.


 
Posted : 28/09/2011 7:00 am
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😆


 
Posted : 28/09/2011 7:00 am
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Aston Martin aren't cool

you are of course massively, epically and stupendously wrong - as this picture shows.

[img] [/img]

and i don't even like cars that much.


 
Posted : 28/09/2011 7:01 am
 emsz
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trailmonkey it would be cool if it had a week's worth of road dirt and a kiddie seat in the back, and empty crisp packets on the passenger seat.

But that car will never have any of those things, it will never be loved like a family pet, it won't have a name, and it won't have taken any families on holidays.

It will be polished and taken out very occasionally to be taken to places where other sad bankers will drool over it. GF's dad has one, and he does those things, AND plays golf, AND reads the telegraph, AND is a banker.


 
Posted : 28/09/2011 7:11 am
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It will be polished and taken out very occasionally to be taken to places where other sad bankers will drool over it. GF's dad has one, and he does those things, AND plays golf, AND reads the telegraph, AND is a banker.

Seems like someone has step-daddy issues.


 
Posted : 28/09/2011 7:14 am
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@ trailmonkey - there's no question that car is cool, but I'm afraid AM ain't a cool brand anymore, I'm sadden to say.


 
Posted : 28/09/2011 7:16 am
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Seems like someone has step-daddy issues.
😆


 
Posted : 28/09/2011 7:17 am
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oxymoron


 
Posted : 28/09/2011 7:21 am
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oxymoron

TJ? Is that you? What have you done with aracer, you fiend!


 
Posted : 28/09/2011 7:22 am
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Harley-Davidson? Spray-on rebellion for 40something accountants, hardly cool. Triumph is loads cooler!


 
Posted : 28/09/2011 7:22 am
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In my humble, coolness has a lot to do with exclusivity.

The more attention something gets, or the more popular/common it is, the more I lose any interest in it, and the less I am 'impressed' by it.

Therefore Apple = Not Cool.

Too common, has become a very run-of-the-mill, everyday item.
Same goes for Nike, Blackberry.

Pretty much anybody has access to or can own an Apple product, therefore there's nothing special about them.

Interesting that the BBC article starts off talking about the "UK's coolest brand", but when referring to Apple/Blackberry further down quotes them as being rated by 'popularity'.

'Popularity' & 'Coolness' are not the same thing.

So the article seems confused as to what point it's actually making.

And they only surveyed 2000 people. Out of a population of 70million or something. 0.003% of the population. I'm no statisitician, but generally I'd consider the opinion of such a tiny minority insignificant and throw the results in the bin.


 
Posted : 28/09/2011 7:27 am
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what is wrong with Ferrari?

It's not a Lamborghini 8)

[img] [/img]


 
Posted : 28/09/2011 7:28 am
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Aston Martin....undecided on this, not bad though, less ostentatious than Ferrari, Lamborghini etc which can only be a good thing.

Apple....not cool, now very much a cliche.

Harley-Davidson....not cool, mid-life crisis on wheels.

Rolex....not cool, flashy and gaudy, understated is cool.

Bang & Olufsen....not sure on this, i'm going with not cool, i think this marks one out as a stereo nerd/geek.

BlackBerry....dont like them myself (mainly for the teeny tiny keys) but the owner/user is usually less of a bore than the average iphone owner.

Google....cool, doesnt seem to be any pretence, just does what it does and very well.

Ferrari....for Peter Stringfellow types, not cool.

Nike....its a sports brand, if you're over the age of 16 then whether Nike, Adidas or any of the other sports brands are cool or not should be of no importance to you.

YouTube....cool, see google, efficient at what it does and not targeting a specific 'cool' group.


 
Posted : 28/09/2011 7:30 am
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if you're over the age of 16 then whether Nike, Adidas or any of the other sports brands are cool or not should be of no importance to you

Same applies to Go-ogle/LookAtMeMeMeTube/ArseBook/****ter in my book.

Although, I'd go for 'if you're over the age of 9' for these.


 
Posted : 28/09/2011 7:33 am
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Same applies to Go-ogle/LookAtMeMeMeTube/ArseBook/****ter in my book.

The problem you have here is, using terms like those you sound like you're under 9.


 
Posted : 28/09/2011 7:34 am
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The survey was voted on by 2,000 people from a shortlist compiled by a panel of experts.
Self-appointed panel of marketing people asks some of their colleagues which brands have the biggest account at "poncemag"

****y crap


 
Posted : 28/09/2011 7:38 am
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Nike....its a sports brand, if you're over the age of 16 then whether Nike, Adidas or any of the other sports brands are cool or not should be of no importance to you.

not so. if you're of a certain age then adidas will forever be untouchably cool

[img] [/img]


 
Posted : 28/09/2011 7:39 am
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Self-appointed panel of marketing people asks some of their colleagues which brands have the biggest account at "poncemag"

[s]****y crap[/s] Bit of fun


 
Posted : 28/09/2011 7:40 am
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Pretty much nothing listed by us lot is likely to be properly cool. But I think that maybe Deus ex Machina is cool

[img] [/img]

Finisterre is cool

http://finisterreblog.staging.screenpages.net/


 
Posted : 28/09/2011 7:40 am
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The problem you have here is, using terms like those you sound like you're under 9.

Or CFH. Not sure which is worse tbh.


 
Posted : 28/09/2011 7:40 am
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Self-appointed panel of marketing people asks some of their colleagues which brands have the biggest account at "poncemag"

****y crap

Sounds like [i]someone[/i] is upset they wasn't invited to be on the expert panel


 
Posted : 28/09/2011 7:41 am
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😥


 
Posted : 28/09/2011 7:43 am
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How about those posting add their age along with their pronouncements. 🙂

Might help with judging how seriously to take them.

I suspect asking stw is a bit like asking Clarkson, May and Hammond.


 
Posted : 28/09/2011 7:44 am
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"Same applies to Go-ogle/LookAtMeMeMeTube/ArseBook/****ter in my book."

Isn't [i]your book[/i] the one with all the fairy stories in it? Which you live your life by? How cool is that blud!!!


 
Posted : 28/09/2011 7:46 am
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Isn't your book the one with all the fairy stories in it? Which you live your life by? How cool is that blud!!!

Wha?


 
Posted : 28/09/2011 7:48 am
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But I think that maybe Deus ex Machina is cool

It is, that looks so good 🙂

I don't think anything on that list is cool apart from maybe Aston Martin. I'm 22 btw.


 
Posted : 28/09/2011 7:49 am
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you can only be truly 'cool' if you dont give a flying **** what you're wearing/driving... and at the same time are having fun, fun that spreads to the people around you so they enjoy spending time with you.

one of the 'coolest' people i know is short, wears glasses and is a star wars geek, bit his attitude, infectious enthusiasm and lust for life means that everyone wants to be his friend 🙂

'cool' is effortless, if you buy something, wear something or drive something in an effort to be 'cool' then, in my humble opinion, you've shot yourself in the foot.


 
Posted : 28/09/2011 7:50 am
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How can a company that makes tractors be cool ?

http://www.lamborghini-tractors.com/UNITEDKINGDOM/en-GB/homeuk.html


 
Posted : 28/09/2011 7:50 am
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...but tractors are cool.

[img] [/img]


 
Posted : 28/09/2011 7:51 am
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stop trying then phil


 
Posted : 28/09/2011 7:52 am
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[b]emsz[/b]trailmonkey it would be cool if it had a week's worth of road dirt and a kiddie seat in the back, and empty crisp packets on the passenger seat.

But that car will never have any of those things, it will never be loved like a family pet, it won't have a name, and it won't have taken any families on holidays.

Amen.

The survey defines a Superbrand as having established "the finest reputation in its field".

Cool and 'having the finest reputation in the field' are not the same thing.


 
Posted : 28/09/2011 7:53 am
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why so nasty idave? 😥


 
Posted : 28/09/2011 7:54 am
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philconsequence - Member
you can only be truly 'cool' if you dont give a flying **** what you're wearing/driving... and at the same time are having fun, fun that spreads to the people around you so they enjoy spending time with you.

+ lots.

Cool people don't try to be cool, they just inherently are. Lots of people confuse the tryhard 'cool' crowd for being cool. They're not. Similarly cool is not fundamentally about being expensive or exclusive though neither of those preclude something from being cool.

FWIW, a mate of mine has an AM. He's 34. He's not fat. He doesn't play golf. He is a banker though 😉


 
Posted : 28/09/2011 7:55 am
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it would be cool if it had a week's worth of road dirt and a kiddie seat in the back, and empty crisp packets on the passenger seat.

But that car will never have any of those things, it will never be loved like a family pet, it won't have a name, and it won't have taken any families on holidays.

If I had an Aston I would call it Derek and I would take it to Bridlington on holiday.


 
Posted : 28/09/2011 7:55 am
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why so nasty idave?

Not enough bread, I would wager.

Show me an angry man eating a sandwich, and I will eat my shoes (Converse).


 
Posted : 28/09/2011 7:55 am
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[img] [/img]

would you like fries with those shoes ?


 
Posted : 28/09/2011 7:57 am
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I'm 35 🙂

Aston Martin - not cool ,only 007 james bond wannabe's need apply
Apple - not cool, Leica are cool
Harley-Davidson - SO not cool,mid life crisis. Ducati are cool
Rolex - for 80's commedians and Singaporeians
Bang & Olufsen - overpriced Philips tat ,B&O are cool
BlackBerry - Meh,just a brand , neither here nor their
Google - see above
Ferrari - whore's of marketing, Sooooooooo uncool (F40 is cool)
Nike - cool until the chav generation
YouTube - See Blackberry/Google


 
Posted : 28/09/2011 7:58 am
 bol
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One man's cool is another man's cack, or something like that. What the hell is "cool" anyway?

I'm inclined to agree that older Astons are cool and new ones crass. Give me a 70s/80s DBS or V8 over the new ones any day, but that might be more to do with image/owners than desirability.

I've also got to an age where I have to accept that by the time I know about something it's already uncool to cool people. And I think titanium is a cool material for a bike.


 
Posted : 28/09/2011 7:59 am
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Is that a sandwich, Trailmonkey? Looks like a bit of salmon on a tissue?


 
Posted : 28/09/2011 8:00 am
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yes sandwich - shoes eat now


 
Posted : 28/09/2011 8:01 am
 emsz
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Phil exactly!

all those things I said on any old car is just normal, but on *that* car it becomes cool, because people that own those cars just fetish-ize them, but by treating it like a normal car...well cool.

edit, I think people are cool rather than brands. Alexa Chung is cool.


 
Posted : 28/09/2011 8:02 am
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looks like he pulled his own tongue off 🙂


 
Posted : 28/09/2011 8:02 am
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only teasing phil. i've had my tuna based breakfast and coffee. bread is so 90's.


 
Posted : 28/09/2011 8:03 am
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tuna-based coffee! 😯


 
Posted : 28/09/2011 8:04 am
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yes sandwich - shoes eat now

You win this round TM 😡

[img] [/img]


 
Posted : 28/09/2011 8:05 am
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JLS are kule.

DD, aged 12 and a half.


 
Posted : 28/09/2011 8:05 am
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railmonkey it would be cool if it had a week's worth of road dirt and a kiddie seat in the back, and empty crisp packets on the passenger seat.

But that car will never have any of those things, it will never be loved like a family pet, it won't have a name, and it won't have taken any families on holidays.

thank god for small mercies - a car with a name is wrong!


 
Posted : 28/09/2011 8:05 am
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i openly admit i'm not cool, as is evidenced by my sensitivity towards your comment idave! 😳 happy to admit i do care what people think about me, but always try and reflect on the reasons why they might not and better myself as a result.


 
Posted : 28/09/2011 8:06 am
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Alexa Chung is cool.

Disagee as it goes...


"I fell out of love with the Sixties
for a while. I think because I was so
identified with it. It's like Sienna
Miller when she did boho, then suddenly
stopped because she was like,
'****. What else can I do, because
I've done it?'"

Alexa Chung


 
Posted : 28/09/2011 8:06 am
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[i]it will never be loved like a family pet, it won't have a name, and it won't have taken any families on holidays.[/i]

One of my freind's Dad's had a DB2 as his only car;

[img] [/img]

and used to do the school run shopping/family holidays with it.

My freind hated it - he couldn't bear the attention.

Now he drives his son round in a 1928 Sunbeam;

[img] [/img]

oblivious to the fact his son feels the same as he did.

I think 'cool' is difficult to judge.

I do think that Buzz Ricksons jackets are 'cool' though 🙂


 
Posted : 28/09/2011 8:06 am
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If I had an Aston I would call it Derek and I would take it to Bridlington on holiday.

I actually had a holiday in Bridlington with a guy called Derek from Aston, it wasn't quite what I was expecting. 😯


 
Posted : 28/09/2011 8:08 am
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I actually had a holiday in Bridlington with a guy called Derek from Aston, it wasn't quite what I was expecting.

I bet it was cool though! 8)

Also, how can a search engine possibly be cool? It's not even, really, a product.

Someone clever - explain if you would.


 
Posted : 28/09/2011 8:12 am
 grum
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'cool' is effortless, if you buy something, wear something or drive something in an effort to be 'cool' then, in my humble opinion, you've shot yourself in the foot.

There's lots of people who think they are 'cool' by 'not caring about being cool' though.

Oh and people should face the fact that Apple is cool - just because it's not niche enough for STW. Compare Apple's image to Microsoft or Dell's for instance.

Alexa Chung is definitely not cool BTW - looks like a cokehead, you can just tell. 🙂


 
Posted : 28/09/2011 8:12 am
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google is rather more than just a search engine these days...


 
Posted : 28/09/2011 8:12 am
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google is rather more than just a search engine these days...

Okay, but is Google Earth or Google Maps cool? Or is there some other über cool Google wheeze I don't know about?

EDIT: There's an E-Type Jag – ice latte brown – in the underground car park in this building. I don't care who drives it or for what reason. That MoFo is COOL!


 
Posted : 28/09/2011 8:14 am
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There's lots of people who think they are 'cool' by 'not caring about being cool' though.

stop picking on TJ 😉

there are indeed, but these people tend to make 'being uncool' an image for themselves with the intention of coming across as 'cool', thus shooting their own feet again


 
Posted : 28/09/2011 8:17 am
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Lots of feet being shot here. Less Nike needed methinks.

EDIT: Phil, are you saying you have no brand lust whatsoever? There's not a single pimped up MTB (a Transition, perhaps) that shingles your nipples?


 
Posted : 28/09/2011 8:17 am
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Compare Apple's image to Microsoft or Dell's for instance.

...but Microsoft throw the better parties:


 
Posted : 28/09/2011 8:19 am
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Those brands in that list are not cool, if they were they wouldn't be on that list, the moment a brand is in the Daily Mail it ceases to be cool, then if it goes and does this..

[img] [/img]

Like bikes, my bike is really cool, it's cool because nobody else has one like it, at least not where I ride. It's so cool I'm not even going to tell anyone what it's called, because you would all want one then it wouldn't be cool, it's cool because I ride it.

I'm cool. I'm ridiculously good looking, I make the bike cool simply by being on it, I ride wearing cool clothes from cool brands, I've got a really cool helmet it's the lightest helmet ever built, that's why it's cool, because it does something special. Kids stop and stare and go wow look at that cool dude on that cool bike, with the cool helmet, I ignore them, if I stopped to speak to them it wouldn't be cool.

Then I bust a really cool move, like jumping the kerb, they go like cooowooool.

The Daily Mail once wanted to take my picture - I won't let them.

Alvin Stardust tried to talk to me the other day, (he rides MTB's) I ignored him his bike wasn't cool.

If I met any of you, I'd probably ignore you as well unless you had a bike like mine, then I'd be polite, then go home and sell my bike immediately..

Nobody cool posts on an internet forum about cool things.


 
Posted : 28/09/2011 8:21 am
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As a city _____ I can confirm that

Rolex
Bang & Olufsen
BlackBerry

Are high on my list of things I like to own (well I don’t personally, but there are more of these things around these parts than you can shake a stick at ) as well as Porsches (which is sad really, brilliant cars) and Boss suits.... So NO they are defo not cool in any way.

Aston Martin ... Sadly not. Used to be, but not anymore
Apple ... Nice looking products, cool
Harley-Davidson .... Really?? I dont think so
Google .... Nah... its a tool
Ferrari .... Put me, being a city knob, to one side.... Super Cool
Nike .... Better looking and more comfortable than Adidas and the rest, so Yes
YouTube ... Prefer Redtude myself

oh oh oh ... now those toyotas above, not the aston martin ones, just the normal ones are really COOL... have you seen inside them?.... its how I imagened the future would look like when I was seven.... COOL


 
Posted : 28/09/2011 8:21 am
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Leica are cool
Without any doubt.


 
Posted : 28/09/2011 8:32 am
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Not sure STW, as a bunch of middle age IT engineers are really the people to talk of being cool, but anyway.

Apple are cool, they may not be niche but they are cool.
Aston are not, they may have been but they are not anymore.
Nike have there moments but I would think that Adidas are cooler as are Converse.


 
Posted : 28/09/2011 8:35 am
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Something immediately stops being cool as soon as someone says "that's cool" ...


 
Posted : 28/09/2011 8:36 am
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Blackberry's are not cool. Does anyone actually buy a blackberry for themselves and not just given them by their employer?

I'd replace ferrari with Alfa Romeo. Much cooler.

Don't think rolex or B&O are cool. It's the fat banker thing again.

Harley cool? Have you ever seen photos from one of their meets?


 
Posted : 28/09/2011 8:36 am
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camo, no brand lust... bike lust though! its the only FS i've jumped on that just felt spot on compared to my super cool carerra with its anodised purple shiny bits 8) :mrgreen:

i wont pretend that i dont recognise the effects of branding 🙂 but i generally dont care what brand a product is as long as its a good product.


 
Posted : 28/09/2011 8:38 am
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There's on glaring omission, and they've been at the top or nearly so of similar lists before...

[img] [/img]

Cooler than a cool thing sitting in a fridge in the arctic. 🙂


 
Posted : 28/09/2011 8:40 am
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Does anyone actually buy a blackberry for themselves and not just given them by their employer?
You saying the looters had jobs? Blackberry is the weapon of choice for mass organised crime - a lot of yoot would say well cool.


 
Posted : 28/09/2011 8:41 am
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Ducati - ha ha ha, well out the ball park of cool. FAIL


 
Posted : 28/09/2011 8:42 am
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I hear you, Phil!

I'm almost with you on this - but I confess (shamefully) to a few brand weaknesses.

Rip Curl, for some reason, shingles my nipples!

Can't explain exactly why, but my retro surf watch is cool with an added measure of über Fonz. 8)

* Sighs and wishes he was half as cool as derekrides *


 
Posted : 28/09/2011 8:43 am
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Phil rides a Carrera and cares not a jot what people think of him for it. Cool IMO. 8)


 
Posted : 28/09/2011 8:43 am
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cool brands are as follows.

VANS
Lakai
Anti Hero
Real
Stereo
Krooked
Spitfire wheels
Jessop grip tape
NIKE sb
Bones
Powell peralta
RVCA

😉


 
Posted : 28/09/2011 8:44 am
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