We're revealing the Finalists in each of the Singletrack Reader Awards 2021 categories. Thanks to all of you for your nominations, and to our awards s ...
By stwhannah
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None of them. They are all just marketing programmes
$9.5 million invested back into the cycling community. Who effing cares if it's a marketing ploy when you're talking those numbers?
Mikey - agree 100% who cares where the money comes from.
To be fair these projects will all be part of these brands Corporate Responsibility Policy (CRP). Which always sits under Marketing in any corporate structure. Maybe it shouldn't, maybe it should be a new department all of its own, but corporations are terminally slow to change their structure.
"50% of something is better than 100% of nothing!"