Who do you think will be first to produce an e-MTB? Is there a brand here that will never make an e-MTB?
With e-MTBs being the biggest growth element in the mountain bike market, the brands that haven’t got an e-MTB are now the exception. We’ve put our heads together in the office and had a think about who has yet to join the party, and what might be standing in their way. And then, to help out their marketing departments, we’ve had some fun thinking up some suitable names for their potential new bikes.
It surprises us that Nukeproof hasn’t brought out an e-MTB, since they’ve otherwise got a broad range of bikes to suit most pockets and riders. And surely the branding sits well with powered transport? Could a REactor be in the offing? Or, ‘combining legs and battery into a climb slaying trail thrasher’, a Fusion?
They’ve had quite a strong race focus on their bike development and branding, so maybe we need the e-racing scene to really kick off before Nukeproof will jump on board?
2. Santa Cruz
It’s pretty surprising that Santa Cruz hasn’t got into the e-MTB market yet, but it has been pretty busy developing a slew of new models and updates, so maybe the engineers have had their hands full. Or maybe they have been working on one but the art department is arguing over which colour to paint them. Maybe they’ve run out of colours that haven’t already been used elsewhere and they’re having to invent a new one. Surely ‘electric blue’ is the obvious choice?
If or when they do eventually get into the e-MTB game, will it be an uplift replacement version of the Nomad or V10? Or a ride-all-the-trails-all-day Hightower or 5010? We heard rumours that the MegaTower was coming, but didn’t really believe it was going to be called that – and then it was. Which means naming a Santa Cruz e-bike could go just about anywhere. Here’s where our brains went:
OK, it’s no surprise that David Turner hasn’t built an e-MTB. But we enjoy watching him talk at length about how e-MTBs are emblematic of all that is wrong with the human condition.
Perhaps a brand best associated with riding a very long way, off into the wild, with little more than a bivvy bag and a spork. Bike packing has already gone electric, with the Kona Remote, so we don’t see why Salsa couldn’t join the club. May we suggest an addition to the fatbike range: Beard-E, an Off-grid, and a Prepper? All to come with racks, and maybe a solar panel for emergency battery top ups? If it happens, prepare for endless forum debate about what counts as a legal charging point on an unsupported long distance event!
With its Switch Infinity suspension, it’s hard to see where you might put a battery and motor, so we’re not too surprised that Yeti hasn’t brought out anything electric. Although maybe there’s just about room in an SB100. If they ever do figure out a way to combine all those stanchions with a motor, with hope they call it a Yet-E and don’t just stick an E on the front of all the existing bike names.
If ever there was an e-bike that would be likely to divide opinion on sight, it’s surely an E-Evil. Or an Evil-E. What do you think, will they soon be Following the market down e-assist, or has their development team been Forbidden from going electric?
What do you think? Are any of the above likely to enter the e-MTB market? Is there anyone else who you think will join the party? Feel free to contribute your own new e-bike names, or add your groans of pun despair below!