6 Brands That Haven't Made An e-MTB Yet

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Who do you think will be first to produce an e-MTB? Is there a brand here that will never make an e-MTB?

With e-MTBs being the biggest growth element in the mountain bike market, the brands that haven’t got an e-MTB are now the exception. We’ve put our heads together in the office and had a think about who has yet to join the party, and what might be standing in their way. And then, to help out their marketing departments, we’ve had some fun thinking up some suitable names for their potential new bikes.

1. Nukeproof

Nukeproof e-MTB
If Nukeproof does bring out an e-MTB, will Ross match his outfit to it?

It surprises us that Nukeproof hasn’t brought out an e-MTB, since they’ve otherwise got a broad range of bikes to suit most pockets and riders. And surely the branding sits well with powered transport? Could a REactor be in the offing? Or, ‘combining legs and battery into a climb slaying trail thrasher’, a Fusion?

They’ve had quite a strong race focus on their bike development and branding, so maybe we need the e-racing scene to really kick off before Nukeproof will jump on board?

2. Santa Cruz

Santa Cruz e-MTB
Will Santa Cruz go electric?

It’s pretty surprising that Santa Cruz hasn’t got into the e-MTB market yet, but it has been pretty busy developing a slew of new models and updates, so maybe the engineers have had their hands full. Or maybe they have been working on one but the art department is arguing over which colour to paint them. Maybe they’ve run out of colours that haven’t already been used elsewhere and they’re having to invent a new one. Surely ‘electric blue’ is the obvious choice?

If or when they do eventually get into the e-MTB game, will it be an uplift replacement version of the Nomad or V10? Or a ride-all-the-trails-all-day Hightower or 5010? We heard rumours that the MegaTower was coming, but didn’t really believe it was going to be called that – and then it was. Which means naming a Santa Cruz e-bike could go just about anywhere. Here’s where our brains went:

  • HighPower
  • MegaPower
  • Cham-E-leon
  • PowerTower

3. Turner

OK, it’s no surprise that David Turner hasn’t built an e-MTB. But we enjoy watching him talk at length about how e-MTBs are emblematic of all that is wrong with the human condition.

4. Salsa

Salsa e-MTB
Room for strapping many batteries on…

Perhaps a brand best associated with riding a very long way, off into the wild, with little more than a bivvy bag and a spork. Bike packing has already gone electric, with the Kona Remote, so we don’t see why Salsa couldn’t join the club. May we suggest an addition to the fatbike range: Beard-E, an Off-grid, and a Prepper? All to come with racks, and maybe a solar panel for emergency battery top ups? If it happens, prepare for endless forum debate about what counts as a legal charging point on an unsupported long distance event!

5. Yeti

Yeti e-MTB
No e-Yet-E yet (sorry)

With its Switch Infinity suspension, it’s hard to see where you might put a battery and motor, so we’re not too surprised that Yeti hasn’t brought out anything electric. Although maybe there’s just about room in an SB100. If they ever do figure out a way to combine all those stanchions with a motor, with hope they call it a Yet-E and don’t just stick an E on the front of all the existing bike names.

6. Evil

Evil e-MTB
Could we see an E-Evil?

If ever there was an e-bike that would be likely to divide opinion on sight, it’s surely an E-Evil. Or an Evil-E. What do you think, will they soon be Following the market down e-assist, or has their development team been Forbidden from going electric?

What do you think? Are any of the above likely to enter the e-MTB market? Is there anyone else who you think will join the party? Feel free to contribute your own new e-bike names, or add your groans of pun despair below!

Hannah Dobson

Hannah came to Singletrack having decided there must be more to life than meetings. Having worked in policy and project management roles at the Scottish Parliament and in local government, Hannah had organisational skills that SIngletrack needed. She also likes bikes, and likes to write.

Hannah likes all bikes, but especially unusual ones. If it’s a bit odd, or a bit niche, or made of metal, she’s probably going to get excited. If it gets her down some steep stuff, all the better. She’ll give most things a go once, she tries not to say no to anything on a bike, unless she really thinks it’s going to hurt. She’s pretty good with steri-strips.

More than bikes, Hannah likes what bikes do. She thinks that they link people and places; that cycling creates a connection between us and our environment; bikes create communities; deliver freedom; bring joy; and improve fitness. They're environmentally friendly and create friendly environments.

Hannah tries to write about all these things in the hope that others might discover the joy of bikes too.

Comments (36)

    Here’s another top brand still to do an E-Bike, IBIS.

    Sadly, Turner is closer to need an zap with a defibrilator than it is to build another bike, be it electric or not.

    @gavalar I was thinking the same. Could they call it the e-Mojo or even the e-Moje? How about the Ripl-E?

      @NewRetro knowing Ibis it will be beautifully made / engineered but with woeful colour options.

    Maybe these brands really don’t want to make fekking motorbikes and think that cycling is human-powered only.

    I guess, economics being the way they are, they’ll probably pump them out eventually – there’s money to be made.

    I get the media outlets feel the economic need to pander to ebikes. But they’re motorbikes. Plain and simple. And whiners will whine about “no they’re not” , but they bloody well are.

      There is a huge difference between a motorbike and an e bike. I have 3 motorbikes as well as 1 e-bike and there is definitely something different between the them. The fact that the three motorbikes run on petrol and the ebike runs on pedal power and electricity is one example, how many different aspects would you like me to list.
      Either get with the times or shut the fuck up, as you clearly don’t know what your talking about.

      @chevychase but, the only real growth area over the past 5 years has been e-bikes for many many brands and LBS.

        @captainclunkz – I’ve ridden them. They don’t “rely on pedal power” – you only have to spin the pedals and they whizz up pretty much anything.

        They’re great fun, but stop lying to yourself – they’re motorbikes plain and simple – it’s just the motor is electric, not petrol. It’s still a fekking motor.

        They enable my unfit (zero exercise and carrying long-term injuries) and obese sister to ride around the hills of the lake district at a rate a fit me I can’t remotely keep up with on my lightweight Ti hardtail.

        They’re bikes with motors. Don’t really care if you’re horribly offended by that – but after riding them, and riding with “non-riders” using them it’s clear and obvious that it’s the “motor” part, not the “bike” part that’s the big feature.

        @Gravalar – yep. Completely understand the *economic* reasons for ebike inclusion everywhere. Normal MTB users are absolutely the market manufacturers want to sell to and they’ve got a ready-made sales platform in MTB enthusiast forums, websites and pages etc.

        The reason they’re the “growth” area is because people who would never bother trying MTB because it’s hard, physically hard, like the fact that the motor makes it easy for them.

        Fair enough for them. But I dislike the lying about the fact that it’s not *all about the motor* – because the very fact that that’s where the “explosive” growth is, and the only thing different about them IS the motor puts paid to that lie.

          “They enable my unfit (zero exercise and carrying long-term injuries) and obese sister to ride around the hills of the lake district at a rate a fit me I can’t remotely keep up with on my lightweight Ti hardtail.”

          How does that make you feel?

          Maybe your morbidly obese sister needs to be shot before she costs the tax payers and the NHS thousands in medical care.
          I myself, class myself as very fit. Unfortunately I had a severe motorbike crash 8 years ago and hadn’t ridden a bicycle until I got an ebike.
          Just a suggestion if you don’t like ebikes don’t make stupid comments on an ebike article. Stick to your normal pedal bikes articles.

            lol 🙂

            Maybe my obese (not morbidly so) sister should get herself a proper bike and do some real exercise and a bit of dieting? Rather than dodging exercise by thinking of buying an e-bike – the obese person’s solution to avoiding exercise.

            Amazing that pretty much everyone I talk to about ebikes have had an “accident” of some sort that means ebikes are the only thing they can ride. If you’re not just talking crap on the internet to “win” an argument – then good on you. I’ve zero problem with anyone riding an ebike because they *need* to. In fact, I’m 100% supportive of them for that exact use.

            But for people like my sister? Stop it with the motorbikes.

            As for “dont’ comment on this article” – the whole article is about vendors who haven’t developed ebikes – including a video from David Turner saying he hates them. (He can’t say “man up fatties” – because the level of hate he’d receive may even cost him sales – but I bet he’s thinking that).

            What needs to happen here is ebikers need to stop lying to themselves that they’re not motorbikes. I’ll stop short of saying “they need to be shot” – because that’d just be bitter 🙂

    Quite surprised Surly haven’t produced a e-bike yet.

    Transition hasn’t or Banshee.

    Maybe these are rider owned by bicycle riders rather than pedal assist electric moped riders.

    Si’s no mug. If he sniffed a profit for cotic e-bikes he’d probably do it.

    But for a small company the design overhead must be pretty large – and I bet he has his hands full with keeping his current line refreshed.

    Or maybe he thinks that ebikes are just motorbikes. Wouldn’t like to speak for him 🙂

    @chevychase I imaging it’s pretty hard to make steel tubing look all lovely and steel tubey with a battery strapped to it. If you’re selling steel bikes and marketing on that aesthetic I’d guess you’d need to keep that even if it was electric?

      Don’t think that it’ll be long before they manufacture a slimmer battery that can fit in the down tube. Especially if carbon nanotubule battery technology takes off (as it has to – or an alternative – just for car transport alone).

      The stigma around ebikes makes that pretty much a certainty. Nobody likes other people looking down their nose at them, so ebikers have a desire to hide the fact they’re riding with a motor. The first manufacturer that can make them visually identical to non-motorised transport is going to make a killing.

        @chevychase Lapierre e-zesty and Norco have made a brilliant job of their latest offerings as have Specialzed with their very latest electric road bike.

          @Gavalar – Yeah, but they still look bloody chunky compared to bikes.

          Won’t be long before you won’t be able to tell the difference I reckon. 5-10 years. (Battery tech will move along faster than engine tech IMO, so bottom brackets will still look fugly probably).

          Either way – I ain’t getting one until my legs stop working. Not because they’re no fun (they absolutely are, as are cars, quads & trials bikes) – but because part of cycling is getting effing knackered – it’s in-build “free fitness” you get from doing the sport.

          After having ridden ebikes I know damn well that my fitness would plummet if I got one.

    I guess that Nukeproof doesn’t do an e-bike as CRC/Wiggle have Vitus with their e-bikes?

    Jeezus!
    Some of the comments on this are personal attacks = not

    David Turner makes a really valid point, when he points out that if e-bikes were really just e-assist they wouldn’t put out as much power as Nino Schurter on an average day. 250W is quite a lot of poke for an ordinary rider. I’m reasonably fit – not WC, but good for a 50-mile club run – & I don’t turn out 250W or anything like it. So IMO if e-bikes were just gonna be a little bit of help, the motors would be maybe 40W, not 250W. Sorry, the truth is they’re motorbikes, plain & simple, & should have no place in the lives of people who are capable of doing their own shopping…

    Thanks for the list. If a Brand produces motorbikes and markets them as bicycles in order to raise profit it definitely earned a place on my do not buy list.

    By definition they are a motorised-bike aka motorbike, but the 250W eMTB riding experience is much closer to a MTB than a motorbike. Given the lines are only getting more blurred with the likes of the Haibike however, we just some nomenclature to categorise by power / weight in the same way that aviation had to with the ‘Ultralight’.

    Why do people make Blanket Comments I ride a e-mtb because it gets me out more often and for longer as I’m 73 and have a Heart Condition so now I don’t have to push up the really steep stuff in Wales or on Exmoor I use ECO mode and all the gears rarely Trail mode Never Boost, in years to come with new Technologies you will be riding machines without Wheels oh won’t that upset purists

    I find most of these negative comments about ebikes hilarious. After David Turner’s rant above the only response I can muster is ‘so what?’. He and others are entitled to their opinion and I’m entitled to not care less.

    Mountain biking keeps moving on and is a vastly different sport than 10, 20 years ago… and I suspect there were as many people mocking the all mountain sleds everyone started riding around trail centre blue/red loops, as there are people mocking ebikes now.

    I have a hardtail I’d happily ride anywhere, and continue to. I also have/had a couple of full suspension enduro bikes that were monotonous riding up the hill and frankly way too un-engaging riding down for most of the non-uplift riding I do. The ebike equalises that equation, and I don’t have to freeze my ass off in an uplift van over winter now either. Also, the ebike has completely transformed my local Ashton Court loop from 75% dull pedal turning XC to 75% out-of-the-saddle technique-refining riding, which leaves me far more exhausted after a few laps.

    Ban Ebikes!
    Ban suspension!
    Ban Disc brakes
    Ban dropper posts!
    Ban helmets!
    Ban tubeless systems!
    Ban mobile phones!
    Ban bluetooth connected devices!
    Ban having fun!

    Do what I like and approve of!
    I hate everything!
    I hate you!

    Riding mountain bikes are not about having fun! It is about doing what we, the entitled single speed non suspended mountain bikers of the world approve of.

    Now piss off.

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