Fox began in 1974 when Bob Fox started building suspension for motocross, and the company brought that racing pedigree to mountain bikes as the sport grew. Now run as Fox Factory from Braselton, Georgia, it is one of the two names that define modern mountain bike suspension.

Its gold-and-orange forks — the 34, 36 and 38 — and Float and DHX rear shocks are fixtures on World Cup podiums and trail bikes alike, joined by the Transfer dropper post and the electronically controlled Live Valve system. Fox kit is the yardstick many riders measure everything else against.