Canyon was formed in 2001 in Koblenz, Germany, growing out of the Radsport Arnold business, and has become one of the largest direct-to-consumer bike brands in the world. By selling straight to riders online it puts high-end spec at sharper prices than the traditional shop model allows.

Its mountain bike line spans the Spectral and Neuron trail bikes, the Strive enduro platform and the Sender downhill race bike, alongside a huge road, gravel and e-bike range. Canyon backs the very top of the sport, from World Cup downhill to the WorldTour.