Chipps urges you to put in that extra 10% today and you’ll get 30% back tomorrow. It’s like a fitness/friendship pyramid scheme… In some respects, ‘Going the extra mile’ and ‘Giving 110%’ aren’t really related. After all, going another mile sounds easy enough (and it only equates if you’re going exactly ten miles, right?) whereas, giving 110% is leaning into the world of experimental mathematics in my book. You’re either trying as hard as you…
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With 23 years as Editor of Singletrack World Magazine, Chipps is the longest-running mountain bike magazine editor in the world. He started in the bike trade in 1990 and became a full time mountain bike journalist at the start of 1994. Over the last 30 years as a bike writer and photographer, he has seen mountain bike culture flourish, strengthen and diversify and bike technology go from rigid steel frames to fully suspended carbon fibre (and sometimes back to rigid steel as well.)