Catchier than everything at your kid’s nursery, here’s your anthem for the summer, your earworm for the climbs, and that song that will creep into your head just as you’re trying to go to sleep.
Yes, it’s actually an advert from Pit Viper – makers of understated clothing and sunglasses – and while we’ve no idea if it’ll actually make you want to buy and wear their stuff, we reckon some of you are going to secretly like this track. We’ve already tested it out on Mr Lake District, James Vincent, who declares it ‘brilliant’, and reckons it would have been the hit on the radio had it been released on the charts in a 1990s summer.
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Enjoy. Sorry if you don’t – and spare a thought for this writer, who had to listen to the same bars over and over while trying to grab screen shots. ‘I’m [something] and alone, but there’s rubber and chrome…I can’t fix my car but I’ve got shiny handlebars…’.
OK, so now you’re hooked, watch it again and spot the details in the video. My personal favourite bit is the heelie shoes. Or maybe it’s the ridiculous and gross tongue licking kissing. Yeah… I should probably go and do more important things… maybe I’ll watch it again just one more time?
If it’s your new bike day, we’d love to draw your attention to our ‘N+1’ campaign, where we encourage you to share the new bike day joy by donating to World Bicycle Relief.
You know the excitement of new bike day. A donation of just £120 will buy a Buffalo Bike and make someone who really needs one get the joy of new bike day too. Buffalo Bikes are specially designed to be durable, practical, and easy to maintain. World Bicycle Relief gives them to the people who need them most, and where they will have the greatest impact: healthcare workers and young girls.
- With a Buffalo Bike, a healthcare worker in a rural area can cover much more ground and treat many more people, as well as spreading vital public health messages.
- With a Buffalo Bike, a girl can get to school without risk of attack. She can meet her obligations to complete chores, and she can help carry her siblings to school. Staying in education for longer gives a girl much better life chances, and helps lift whole communities out of poverty.
- A Buffalo Bike helps more than just the person who receives it, and we think that in the context of what many of us spend on bikes and components, £120 for something so beneficial is a small price. But if that is out of your reach, just £20 is enough to buy a wheelset for a Buffalo Bike.
For more information on the impact of World Bicycle Relief’s programmes, please check out this research. You can also listen to our podcast with Alison Dufosee, Chief Executive of World Bicycle Relief UK, or check out our bike check of the Buffalo Bike – the specially designed bikes which they distribute.
Whatever you can afford to give, we think this is a worthy cause, and we thank you for your donation. Bicycles give us the means to play and explore. Your donation can give someone else the means to build a better future.
- Singletrack readers can make a donation here.
- If you live outside the UK, you may find it simpler to donate via the WBR global site.
However and whatever you choose to donate, thank you.
Think your new bike is worth the Readers’ Rides treatment? Head here to send us the details.
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