New Bike Day: an earworm to rival Baby Shark

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Catchier than everything at your kid’s nursery, here’s your anthem for the summer, your earworm for the climbs, and that song that will creep into your head just as you’re trying to go to sleep.

Recognise the UPS guy?

Yes, it’s actually an advert from Pit Viper – makers of understated clothing and sunglasses – and while we’ve no idea if it’ll actually make you want to buy and wear their stuff, we reckon some of you are going to secretly like this track. We’ve already tested it out on Mr Lake District, James Vincent, who declares it ‘brilliant’, and reckons it would have been the hit on the radio had it been released on the charts in a 1990s summer.

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Enjoy. Sorry if you don’t – and spare a thought for this writer, who had to listen to the same bars over and over while trying to grab screen shots. ‘I’m [something] and alone, but there’s rubber and chrome…I can’t fix my car but I’ve got shiny handlebars…’.

OK, so now you’re hooked, watch it again and spot the details in the video. My personal favourite bit is the heelie shoes. Or maybe it’s the ridiculous and gross tongue licking kissing. Yeah… I should probably go and do more important things… maybe I’ll watch it again just one more time?

If it’s your new bike day, we’d love to draw your attention to our ‘N+1’ campaign, where we encourage you to share the new bike day joy by donating to World Bicycle Relief.

You know the excitement of new bike day. A donation of just £120 will buy a Buffalo Bike and make someone who really needs one get the joy of new bike day too. Buffalo Bikes are specially designed to be durable, practical, and easy to maintain. World Bicycle Relief gives them to the people who need them most, and where they will have the greatest impact: healthcare workers and young girls.

  • With a Buffalo Bike, a healthcare worker in a rural area can cover much more ground and treat many more people, as well as spreading vital public health messages.
  • With a Buffalo Bike, a girl can get to school without risk of attack. She can meet her obligations to complete chores, and she can help carry her siblings to school. Staying in education for longer gives a girl much better life chances, and helps lift whole communities out of poverty.
  • A Buffalo Bike helps more than just the person who receives it, and we think that in the context of what many of us spend on bikes and components, £120 for something so beneficial is a small price. But if that is out of your reach, just £20 is enough to buy a wheelset for a Buffalo Bike.

For more information on the impact of World Bicycle Relief’s programmes, please check out this research. You can also listen to our podcast with Alison Dufosee, Chief Executive of World Bicycle Relief UK, or check out our bike check of the Buffalo Bike – the specially designed bikes which they distribute.

Whatever you can afford to give, we think this is a worthy cause, and we thank you for your donation. Bicycles give us the means to play and explore. Your donation can give someone else the means to build a better future.

However and whatever you choose to donate, thank you.

Think your new bike is worth the Readers’ Rides treatment? Head here to send us the details.

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Viewing 12 posts - 1 through 12 (of 12 total)
  • New Bike Day: an earworm to rival Baby Shark
  • Blackflag
    Free Member

    Pop Punk? Are we still in the mid 90s?

    Charlie Hobbs
    Full Member

    Aaaaghhh.
    What we have here, concisely wrapped up in a neat 3 minute parcel, is what is wrong with everything nowadays.

    The music is disposable sugar coated phoney pop punk. It has as much goodness in it as a can of RadBull energy drink with extra “powerWEE”. Pink pop poison designed to swigged down by unquestioning and irritating American kids.

    It’s all retch and no vomit. It goes nowhere, does nothing. Leaves a bad taste, and then straight in the bin.

    What would happen if you took the pop band Steps, and gave their kids guitars. This, this is what will happen.

    What I really want in my life is more product placement. If the music is crap, and there are a million sunglass product placements… is it really a music video. NO, it’s a bloody advert.

    Historians have often asked why the British lost the American War of Independence… whatever the reason, we are now glad we did. Please keep this crap in the colonies.

    Joe Strummer…. The world needs you now, more than ever.

    Blackflag
    Free Member

    ^^^ This

    Tom Howard
    Full Member

    I really really wanted to hate this.

    I really did.

    Maybe because it sounds so much like the music of my youth? I just can’t.

    I’m sorry.

    matt_outandabout
    Full Member

    Still not as good as those class hits of
    “I only ride park”
    “MtB rider Vs Road Rider” – which contains the immortal line about having balls of steel Vs saving 13grammes because mine are carbon…
    And
    “Ferda Girls”

    Sandwich
    Full Member

    ‘I’m [something] and alone, but there’s rubber and chrome

    Broke, and jeez Charlie it’s a bit of throwaway fun not the next version of Beethoven (other composers are available). You sound like my miserable old dad and he’s in his 80’s

    mert
    Free Member

    earworm
    noun
    a catchy song or tune that runs continually through a person’s mind.

    Nope, afraid not.

    Neither this or baby shark are catchy tunes. Just annoying. Thankfully they are both instantly forgettable as well.

    muggomagic
    Full Member

    Aaaaghhh.
    What we have here, concisely wrapped up in a neat 3 minute parcel, is what is wrong with everything nowadays.

    So true, and I heard that this is the real reason Elsie rides the bus all day, so she can avoid hearing this song.

    Drac
    Full Member

    Pop Punk? Are we still in the mid 90s?

    Parody is new to you though.

    NO, it’s a bloody advert.

    No flies on you ay?

    ayjaydoubleyou
    Full Member

    earworm
    noun
    a catchy song or tune that runs continually through a person’s mind.

    Nope, afraid not.

    Neither this or baby shark are catchy tunes. Just annoying. Thankfully they are both instantly forgettable as well.

    I watched it yesterday. enjoyed it (yes, the style is a parody of millenium era boybands). this morning, I have no recollection of the tune whatsoever.

    Definitely not an earworm.

    Baby shark on the other hand, I just read the thread title and I’ve got that in my head again.

    Charlie Hobbs
    Full Member

    @sandwich. I am am miserable old dad from the 1980s… sometimes. I quite like being grumpy.

    Sandwich
    Full Member

    ‘nobbut a youth’ he says as one of the last Boomers.

Viewing 12 posts - 1 through 12 (of 12 total)

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