Singletrack Issue 126 | Colour Wheels

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Sim Mainey goes behind the scenes to find out who decides what colours you’ll be wearing and riding next year, and what will be old hat the next. Words Sim Mainey Photography credited While most of us would like to believe that we base our bike-related purchases on performance, value and fit, the truth is we’re heavily swayed by a far less quantifiable, but no less important factor – colour. Whether you are a firm…

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Mark Alker

Singletrack Owner/Publisher

What Mark doesn’t know about social media isn’t worth knowing and his ability to balance “The Stack” is bested only by his agility on a snowboard. Graphs are what gets his engine revving, at least they would if his car wasn’t electric, and data is what you’ll find him poring over in the office. Mark enjoys good whisky, sci-fi and the latest Apple gadget, he is also the best boss in the world (Yes, he is paying me to write this).

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