According to Syd Newsom, Head Of Wheels at Santa Cruz Bicycles, “wheelbuilding is not magic. It’s a skill set that can be taught, and the goal of our training is to create a very consistent end product.” Within 10 minutes of wandering around the assembly floor of the Santa Cruz factory in California, it becomes apparent that Santa Cruz takes wheelbuilding very seriously. During the recent launch for the brand new Blur and Highball, I…

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