Red Bull’s Raw 100 series is (they say) designed to: “highlight the talent and creativity of filmmakers. It’s said that simplicity is the ultimate sophistication, and this series celebrates that idea…” Indeed. “…This 100 second-long video of Brandon Semenuk will make you want to shred.” Oooh, exciting!
With no soundtrack, just 100 seconds of screen time and no ‘so-2014-dahling!’ slo-mo at their disposal, it could be an intriguing way for Red Bull’s chosen film makers to deliver a fresh look at the world of mountain biking.
What do you think – innovative, exciting and pushing the boundaries, or should shred stay where it belongs, in marmalade?