Eurobike: Shimano, Fixie Inc and the Cannibal

September 7, 2010
12 Comments

We’ve still got so much stuff to get through that we’re going to just group things randomly, depending on where they fall in the notepad, which is why we start with the newly revamped Fixie Inc Pure Blood ‘cross bike (and end with cannibals and lasers…)

Already ahead of the newly introduced UCI rules allowing discs in ‘cross racing, the Pure Blood has had a further makeover to fully integrate discs into its life. Coming in at around £2400 complete, or £1000 for a frame a complete bike as built should work out at 21.5lbs (9.7kg)

A neat alternative to the humble ziptie
Concealed cables everywhere and at least you won't be clipping your heels on the brakes
Shiny headbadge... Though the yellow cables might be a coordinating step too far.
Neato stem with concealed bolt.

OK, that’s enough cyclocross perving (there were plenty to see at the show, so there’ll be more…) and on to more mountain bike-centric stuff. How about down at the Shimano booth?

Pro is Shimano's accessory and component brand and this is the very neat new CO2GO+ pump which is a mini pump and CO2 dispenser in one.
Neatly, the CO2 canister sits inside the blue shaft and, when spent becomes the pump handle.
Pro's range of Atherton signature products is still going well
Pro is slowly coming out with some wider XC risers. They might have got up to 680mm now
Pro's new Tharsis stem. It's named after 'a high volcanic plateau on Mars, which happens to contain the highest mountain in the solar system' don'tcha know? DH strength, light weight and 'I'm not entirely convinced' boxy looks. Oh, and mighty pricy.
Shimano clothing has a new 63g water resistant jacket out that packs to the size of an airline Coke can.
Shimano's MT53. A vented, rugged riding/walking shoe. No Goretex, no Vibram at a cheaper price than something like the MT91
The MO87 - An economic race shoe. Comes in this red and grey and silver too for the shy.
It's not pretty, but Shimano's winter boot has kept many a foot cosy in a cold winter.
Using a new super soft and supple 'Rovenica' synthetic leather, this flashy shoe is Shimano's top-end, heat mouldable M315 race shoe.
OK. Here's a shoe just for Singletrackworld forum member grizzpup. The MT71. It's a trail shoe with a Vibram sole and Goretex liner. And it has frickin' lasers too. 😉
One of Eddy Merckx' 1970s cyclocross bikes. Pretty special if you're into that kind of stuff.
We were briefly ushered upstairs at the Selle Italia booth to see who was lunching up there. And what a lunch! They bring their own Italian caterers...
Eddy Merckx and Contador having a chat about saddles and the prosciutto
Mr. Chipps Chippendale

Singletrackworld's ex-Editor At Large

With 25 years as Editor of Singletrack World Magazine, Chipps holds the record for the longest-running mountain bike magazine editor in the world. He started in the bike trade in 1990 and became a full time mountain bike journalist at the start of 1994. Chipps stepped down as Editor in April 2026 after 25 years at the helm. He's now wondering what to do next, while riding his bike in the French Pyrenees, where he also runs some gites.

More posts from Mr. Chipps

12 thoughts on “Eurobike: Shimano, Fixie Inc and the Cannibal”

  1. olympus mons is the highest mountain on mars, indeed in the solar system

    tharsis is a region of volcanic uplift, olympus mons sits on the tharsis plataeu

    still its better than calling it a shimano EV-FC-M440-1958B something or other

  10. It’s likely that Contador was only at the show for one day and all the photos you’ve seen of him were taken on that day, with the same shirt.

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