Press Camp 2009. The first installment…

by Chipps 21

sun-valley-20

OK, I can’t deny it. The chance of riding bikes in Sun Valley, Idaho was too strong a draw. Add to that the chance of seeing 20 or so mid-to-big size companies and the chance to meet one-on-one and to actually test ride products and I knew I had to be there. The Press Camp event is organised by Lance Camisasca, who also puts on a little show called ‘Interbike’ so it was likely that something good was in store…

First off, before even meeting the first manufacturer, I got to see a sneak preview of some of the bold new patterns from the 2010 Camelbak range. They’re still prototypes and they’re not even going to be officially launched until show season in September, but we got a sneak preview.

sun-valley-42-1

sun-valley-41

sun-valley-46

sun-valley-45

sun-valley-229
Camelbak - innovative with bags, generous at bars

And that’s how it is here. There are plenty of manufacturers here who are showing things to us way early than they normally would. This is mainly because they have a great chance to show products to 20 journalists and also because everyone’s caught up in momentum of the event…

Scott Bicycles, who are based in town used the opportunity to launch a few tasty new bikes as well as a welcome upgrade to the already great Genius. The new Genius now has a smart metal Traction Control lever, plus it now pulls two cables – one for the rear shock and one to lock out the fork. So when you put it into full lockout, it’s fully locked out (by a very smooth lever push) without having to faff around with fork-top knobs or other bar-mounted levers. Very neat.

sun-valley-29

sun-valley-28
New, super-neat double-cable Traction Control shifter on the Genius

Scott has a couple of new bikes out for 2010 too. There’s the new Voltage freeride/slopestyle bike. It’ll offer up to 180mm rear travel, though interestingly the top model, the Voltage 10 offers 140-160mm travel, while the cheaper Voltage 20 and 30 are 160-180mm. This is presumably because the pro slope style boys don’t want, or need all that squish, whereas the more entry level riders need all the help they can get. Keeping with the new Slopestyle tradition of garish, but matching components, the bikes are all very bright, but smart looking.

sun-valley-53

sun-valley-52
The new Scott Voltage. The top model is brown and gold. It's all about the looks AND performance...

sun-valley-48

sun-valley-47
The Scott Scale 29er

Scott has bowed to US market pressure to make a ‘wagon wheel’ bike and announced the Scale 29er hardtail, which, given how ungainly these things can look, actually presented itself very well, with the smart graphics helping to ease the lines.

Delta7 are also here – they’re the makers of the carbon space-frame bike, the Arantix. Although it looks like it’s made from string and chopsticks, it’s actually all hand woven, with each triangle being its own structural entity, which Delta7 claims helps keep the structure strong, even if you crunch it into a rock. I took the mountain bike for a couple of laps of the great singletrack loops here and I’ll give my impressions later in another story. Suffice to say, though, I was pleasantly surprised…

sun-valley-36
String and chopsticks bike - the Delta7
sun-valley-13
GT has their own set of cheerleaders along for the press camp. No, we don't know why either.
sun-valley-9
Maurice from Dirt Rag points out the WIRED magazine jersey that Andrew Diprose doesn't own.

Comments (21)

  1. that voltage looks nice. 2010 could be a good year!

  2. I’m sure I saw that first camelback at Millets in the late 80s

  3. Cheerleaders – yay! Don’t knock ’em

  4. Dammit!
    I’m on the phone right now!

    :>)

  5. I reckon it’s good to see folks like Camelbak coming out with crazy designs that keep up with the ski world. Sometimes too much black and red gets a bit tiring…

  6. Cheerleaders why not!

  7. Hey, if you don’t want the cheerleaders send them around here.
    I could keep them busy for 3 or 4 minutes.

  8. I am SO getting a cable splitter and setting my bike up with a dual pull lockout system.
    brilliant.

    “GT has their own set of cheerleaders along for the press camp. No, we don’t know why either.”

    because its an excuse to have scantilly clad ladies around.
    OBVIOUSLY.

    also, i can see her pants 😀 rock on

  9. Every time I scroll down I think the Delta7 is covered in wasps! Aaaargh!

  10. Do Delta7 provide a very small brush with every bike so that you can actually clean it? Surely every time you ride it through thick clay mud it will triple in weight as the frame will just absorb all of the mud?

  11. good point Big Dave, looks like the delta 7 probably won’t catch on over here despite its good looks 🙂

  12. They reckon that mud will just fall through the frame – but then they are American, where they don’t ride when it’s wet… We’ll have to get one in and see.

  13. Ew, those camelbacks are hideous, thank goodness for that coz I really don’t need another and will not be tempted at all for a change.

  14. I am afraid ziwi is right, who the F did they get to design those camelbaks, the first one looks like a little japanese girls school bag FFS. The rest are just KAK

  15. Meh, who gives an f about the Camelbacks when Maurice isn’t pointing at a lame Wired t-shirt, he is actually pointing at the Cannondale Rize 120!!! Come on guys hurry up and bring us the Cannondale Goodness! Is this replacing the Rush? When does the Journo embargo end. I can’t wait!

  16. It is indeed a Cannondale Rise 120. It’s a great bike, with push-button lockout on the Lefty and rides like a slightly more capable Rush. Look for the full scoop when Tom2 gets back from the 2010 Cannondale presentation next week.

  17. I like the new Camelbak designs, quite Dakine-esque.

  18. I totally disagree with Sim, which is quite unusual.

    Wasp thing is freeeking me out as well.

    CondeNast top is actually very tasteful.

    What was this presscamp about again?

  19. PMSL at the Wired jersey dig.

    Those Camelbaks are awful.

  20. Kelvin – “the chance of seeing 20 or so mid-to-big size companies and the chance to meet one-on-one and to actually test ride products and I knew I had to be there. The Press Camp event is organised by Lance Camisasca, who also puts on a little show called ‘Interbike’”

Comments are closed.