Straitline Components of British Columbia Canada have teamed up North Shore Local Ryan Berrecloth to launch new safety measures for the infamous North Shore and Whistler regions of BC.
Controversy has been stirring over new safety measures for all mountain bikers in British Columbia, Canada as mandatory bear laws come into effect as early as this month, banning all lift and trail access to those not compliant.
Straitline Components has just released a beautifully shot promo video to educate people on the product and new Law that will be in effect all across BC. They couldn’t get a bear costume, so had to make do with a gorilla suit. (Just ignore that aspect of it. Besides, how many bears have you seen who drink coffee?)
For in-depth information on this new law read up on it on the Straitline components blog