B) it wasn’t funny about it either.
I reckon this where where it went wrong right from the start. For some inexplicable reason, the director/screen writer/actor, thought that adding a bit of humour into things would make it all work nicely. Connery was there telling us all that he might retire to Japan when finding out men always come first (oh the irony) to the teeth shatteringly cringe fest that was Moore telling us that Jaws only popped in for a quick bite.
It probably attracted a huge audience that originally wouldn’t be interested in bond films but it made for less that gripping viewing.
Flemming’s bond was a tourtered soul, dark and cynical, a ruthless killer for whom murder was a mere afterthought. An anti-hero, nothing like the film bond, apart from possibly Craig.